The more I work on Pinterest for my blogs, the better I realize this whole dispute around manual pinning vs schedulers is simply nonsense.
Here is the disappointing truth for you: both manual pinning and scheduling on Pinterest will be essential parts of your blogging routine, whether you want it or not. Of course, if you plan to get a lot of traffic from Pinterest.
What is manual pinning?
You will do a lot of stuff on Pinterest manually.
You will manually SEO optimize your profile, boards and search for the best keywords. You will manually repin some of your most popular pin URLs to show them more times in group boards.
To find your most popular pins, you can look into your Pinterest Analytics or into your Google Analytics.
In Pinterest Analytics you’ll find the top pins by impressions for the last 30 days.
Go to Analytics >> Website or just directly to this page.
Click on each pin title to open the exact pin URL and repin this popular pin a few times a week to relevant group boards to keep showing this pin to more people.
In Google Analytics, you’ll find similar stats with pin URLs. Go to Acquisition >> Social >> Network Referrals >> Choose a particular post >> Check the exact pin URLs. You’ll have to copy and paste them from here to your browser to open in a new window (Google Analytics won’t open them automatically).
You will also manually do a research for other popular pins in your topic to save them to your own boards.
It’s always better to save your first pin from a new post manually to the most relevant board. And it’s better to do it from your website, this way you can double-check that everything shows up in your pin as you want it to be. It’s important to check it because when your readers save pins from your website, you can’t fix their pins if they end up having some errors.
So, pin your first pin from a post manually and immediately
- check how your SEO title shows in the rich pin;
- check if your SEO description is not missing in the pin;
- pick the most relevant hashtags and check their popularity;
- check the URL of your pin by clicking through to your post (this one is probably the most important a 404-error page instead of a page can hurt your Pinterest account badly, plus if your pin gets repined by other people, all those repins will be with a broken URL and you’ll never be able to edit their pins).
If you schedule your pin first time using Tailwind you will not notice any of these because your pin will go straight to the schedule. You will not be able to see the pin itself unless you choose in Tailwind the “pin now” option.
And guess what? Even if you choose the “pin now” to see how it looks, and if there is an error in that first pin, you are still in trouble. You’ve already scheduled it with the same error to 10 more boards with 2-3 days intervals, you’ll have to manually go through your schedule and remove every broken pin.
So, you might be asking now, if you do so much stuff manually, why even pay for a Pinterest scheduler?
Did you get to a point in your blogging journey where you’d better be paying $10 a month to save 20 minutes a day on one of your endless routine tasks?
20 minutes a day is 600 minutes a month, which equals a full working day of 10 hours. Is it worth $10 for you? Would you work for $1 an hour? Tailwind can do this work for you when you are on vacations, when you are asleep, when you are busy working on your new content or products, when you work with your clients, visit conferences, when you simply need to focus on a new project and can’t afford any distractions several times a day.
Tailwind is an official Pinterest’s partner, so you are safe to use it.
If your audience lives in the US and you live in Europe or Australia for example, a scheduler is not just a time saver, it’s a game-changer because it will pin while you sleep. As that’s when your audience is active on Pinterest!
Tailwind takes a bit of time to learn how to use it properly. I’ve seen a lot of unfortunate examples of how people get their accounts suspended for pinning too many pins at the same time. They missed a few little yet very important steps in setting their schedule.
This is why I recorded my Tailwind course – I honestly can’t imagine a better format of showing you how I click here or there, choose this or that setting. And I made this course very affordable because I genuinely want to help as many people as possible.
I feel sorry for all the bloggers who paid for Tailwind, messed up with it and spent a lot more time trying to fixing it, got accounts suspended and are opting for manual pinning just because they are afraid to use this tool ever again. It’s not impossible to figure it out, and you can do many things more efficiently in Tailwind if you watch how I do it on my accounts.
But please, please don’t get an idea that I’m against manual pinning and this whole post was just to sell my Tailwind course 🙂
I dedicated an entire module in my Pinterest SEO Traffic Course to manual pinning. There is so much more you can do in addition to just saving pins manually!
But most importantly, when you are just learning Pinterest and trying to figure out how to game it, you HAVE to spend time on the platform. You have to try doing everything a regular user does on Pinterest to see how things work in general on this platform and what is going on in your niche in particular.
Without manually pinning and doing other stuff manually on Pinterest, you’ll never have a chance to truly understand how this platform works. And you’ll be doing a lot of things wrong if you don’t double-check your new pins manually before you send them to your scheduler.
Without Pinterest scheduling tools, you’ll survive but you’ll reach a point when your time is better spent on other tasks and the volume of your pinning will require too much work.