What are Impressions On Pinterest? Understand Important Pinterest Metrics

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Pinterest Analytics is a huge help if you are a business owner, content creator, or affiliate marketer and you want to improve your Pinterest strategy and grow your Pinterest account quicker. With that said, I will talk more about Pinterest analytics and the metric on Pinterest that you should focus on in your Pinterest marketing strategy: Impressions and engagements.

Through Pinterest analytics, you may better understand your total presence on Pinterest. It displays the most popular paid and organically created material on Pinterest. This also shows the metrics that you need to improve and optimize your Pinterest strategy and Pinterest presence. This includes your total number of pin clicks, top pins, number of times your pin is seen, outbound clicks, and more.

But in this post, I will talk about one of the metrics in Pinterest Analytics to help you understand how important it is: Pinterest impressions.

What Are Impressions On Pinterest?

In simple terms, Impressions measure the total number of times your Pins were shown on the search results, Pinterest feed, or seen on screen. With this, you will be able to determine how many Pinterest users saw your pin and how successful your pin was.

Just like any other social network, you will want to make sure that people are seeing your content, right?

Where Can You Find Impressions on Pinterest?

If you have a Pinterest business account, you can find Impressions under the Analytics tab. Once you click it, you can then go to Overview, and Impressions should be the first metric you will see.

Another really helpful tool to learn what Pinterest impressions are is the Top Pins and Top Boards section on your dashboard. In this section, you’re looking at your Top Pins or popular pins with the most number of impressions. You can see your top content that is viewed by many.

You can filter the options and click “Pins created in the last 30 days”.

Though Pin Impressions are important to reach your Pinterest goals, there are more different metrics that help you see if you are successfully getting traffic from Pinterest. These are the engagements, link clicks, and more.

Pinterest Analytics Tools And Metrics

It is still important to know the metrics and tools that Pinterest provides for you to grow your account. If Pinterest is your main source of traffic, then you can already get an idea of what your website analytics will look like with the platform’s analytics.

Below are the metrics Pinterest has to help you see how well your content is performing on this social media platform.

You can also check Pinterest’s post here.


The number of times your Pins or ads were on screen.


The total number of engagements on your Pins. Pinterest engagement includes interacting with your pins with actions like saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks.

Pin clicks

The total number of clicks from your Pin or ad so it opens in closeup. Usually, your pin clicks to the destination URL of your website or blog. This is a great way to gain traffic to your website from Pinterest for free.


The number of times people saved your video Pin to a board.

Total audience

The total number of people who have seen or engaged with your Pins.

Total engaged audience

The number of people who have engaged with your Pins.

Monthly total audience

The total number of people who have seen or engaged with your Pins in a 30 day window up to and including each day.

Monthly total engaged audience

The total number of people who have engaged with your Pins in a 30 day window up to and including each day.

Monthly views

The number of times your published Pins and Pins saved from your claimed domain or accounts were on screen in the last 30 days.

Are Pinterest Impressions Important?

Pinterest Impressions is one of the important metrics to track to see what content works best on your account. You can use this information to further improve your pins or continue the pieces of content you are doing.

Impressions show you how frequently users view your Pins on the platform. An increased impression rate is beneficial to know. It claims that your pins are performing well and are being utilized by the Pinterest algorithm successfully.

Which Metrics are Important On Pinterest?

All metrics are important on Pinterest if you ask me. But then again, it falls down to your goals on the platform. If your goal is to get engagements with your pins, then you may want to look at the engagement metric. If you want to measure the number of times people visited your site through your pins, then you may want to look at Pin clicks.

But if you want to see and make sure that users view your content so you can fine-tune your Pinterest strategy, then Impressions is important to consider.

How To Get More Impressions On Pinterest 

Now that you know what Impressions on Pinterest means and how important it is for your Pinterest account, then you may now ask yourself on how you can increase the number of impressions you have or the number of unique users who see your post on Pinterest.

Optimize your pins with keywords or SEO

One of the best ways to increase your Pinterest Impressions and engagements, in general, is to incorporate keywords into your pins. This means adding relevant keywords to your pin title, pin description, and on text overlay on the pin image itself.

Once you use relevant keywords to your pins, Pinterest will then be able to determine which categories and interests it will fall into, and which set of audiences they will show it to.

Aside from the pins themselves, you can also add relevant keywords to your Pinterest boards and Pinterest profile. Add keywords to your Profile name, profile bio, and the like.

If you do not know where to start when it comes to keyword research or Search Engine Optimization (SEO), I have a course that will teach you everything about that and more. You can check my Pinterest SEO Traffic Secrets Course here.

Make attractive pins

No one will want to look at your pins if they look ugly, right? If you do not get many impressions, that means that your pins are not getting recommended to feeds because users do not like looking at them.

And because of this, you will have to experiment and improve the way you create your pins. I personally recommend creating tall, vertical pins with bright and high-quality images in them.

You will also want to put your text overlay at the top or at the middle of the pin. If you want people to see and engage with a pin of yours, you will have to catch their attention first.

If you need help in making pins or you do not have any experience in graphic design, then do not worry because there are online graphic design platforms out there that can help you make content.

I would personally recommend Canva as one since the platform has tons of beautiful, ready-made templates specifically for Pinterest pins.

Research trends

The key to understanding everything about social media is to research what is trending, what is evergreen content, and what is seasonal content. When it’s almost Christmas, you must already be posting Christmas pins a few months before the holiday itself. The same goes for other holidays, trends, and such.

You should check the Pinterest Trends keyword research tool over here.

For evergreen content, research about the things that are usually searched about on the internet. This could include recipes, how-to’s and DIYs, home decor inspiration, and more.

Be consistent

The only way to let Pinterest know that you are serious about growing your account is to show them consistency. This means consistency in your uploads and pin quality. Be consistent in putting out new and fresh content or pins each time and you will be rewarded by the platform.

How To Make A Pinterest Business Account To Use Pinterest Analytics

To know the number of views on Pinterest you have and to understand your audience, it is important to look at your Pinterest analytics. And to have access to Pinterest Analytics, you will need to make or convert into a Pinterest Business Account.

Setting up a Pinterest business account is free and easy:

  1. From the top-right of your screen, click Sign up
  2. Click Create a business account
  3. Enter your EmailCreate a password and enter your Age
  4. Click Create account
  5. Fill out the fields to Build your profile, then click Next
  6. Fill out the fields to Describe your business, then click Next
  7. Select if you want to run ads, then click Next
  8. Select where you’d like to start or click  the x icon to go to your new Pinterest business account

From then on, you can claim your website. With a claimed website, you can start adding your blog or store links to your pins and Pinterest won’t see the URL associated as spam because they know it’s your website.

Did you find this post helpful? Save it to your Pinterest marketing board.

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