Pinterest can easily compete with Google when it comes to driving free search traffic to websites. I get anywhere between 40,000 and 170,000/mo pageviews to this blog from Pinterest. Traffic on this platform has serious fluctuations depending on the season and viral pin success (you should know that viral effect doesn’t last forever). I know you want to learn everything about Pinterest keyword research tool, but let me tell you a few more facts about Pinterest traffic in general.
Can you ignore the numbers I just mentioned? This is totally free traffic which I wouldn’t be able to drive to my blog otherwise. I would hardly rank high for these keywords in Google, but on Pinterest, I can totally win if I care enough to create beautiful and click-worthy pin images.
A very important fact you need to know about Pinterest traffic is that you don’t need to wait months or years for your website or blog to gain domain authority like it happens on Google. The fact that Pinterest traffic can be grown much faster, makes it a priority for any new blogger. I started this blog from an absolute zero, with no followers, and in 10 months I was able to quit my day job because Pinterest allowed me to join Mediavine, an ad service company which helps bloggers make 4-7 times more money than they do with Google Adsense.
If you think I might be simply lucky, read my post about 20 other bloggers who managed to get over 25,000/ mo sessions required to apply for Mediavine, for many of them it only took 3-4 months of consistent and strategical work with Pinterest keywords and SEO strategy to get there.
It don’t have to be ads – it’s just the simplest monetization model any beginner blogger can think of. If you plan to sell any services or products on your website or blog, the 25,000/mo sessions could translate directly into your email subscribers, leads, prospects and eventually into your clients!
How to Check Pinterest Keyword Search Volume
Here is a disclaimer before we move deeper into this topic. Pinterest was founded in 2010, it’s not a startup anymore, but not yet a fully established marketing platform, like Google for example.
Pinterest marketing tools are limited by the data Pinterest collects and provides so far. It doesn’t mean that keyword research and SEO are useless for Pinterest. Not at all! I’m just trying to set the right expectations here: you will not find any tool to check Pinterest keyword search volume as close to the reality as you can find this information for Google.
Keep in mind that even Google keyword research tools, which are much more advanced, cannot guarantee you that the results are precise. Keyword search volume is always an approximation to help you have an idea whether a specific keyword is worth your time and effort or not.
How to Find Most Searched Keywords on Pinterest?
First, let’s take a look at the most common practice Pinterest marketers use to find the most search keywords on Pinterest. Keyword research on Pinterest looks like this:
- You search for some keyword, Pinterest shows you the search suggestions. These are the most popular keywords Pinterest users search for in combination with your initial keyword.
- Then you can click on one of the suggestions and you will see more long-tail keywords:
You also know that these keywords are displayed in the descending order, so the keywords on the left are the most popular.
That’s it, you can’t find the exact search volume for every keyword, so you are basically just playing a guessing game doing keyword research on Pinterest.
What I usually do to clarify the keyword volume, I make a list of the keywords Pinterest suggested and check them in Google Keywords Planner or in any SEO keyword research tools.
I will continue doing it. But that’s still Google’s data. The numbers you get eventually be based on searches made in Google search.
Knowing that Pinterest is a visual search engine, I always had a feeling that Pinterest’s search volumes and popular keywords have to be a bit different. And they are.
How do I know it?
Well, Pinterest showed me their own data of monthly search volumes for the keywords I wanted to research on.
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Pinterest Keyword Targeting
The Pinterest keyword volume data you will find out in my hack is provided to us mainly for keyword targeting of ads on Pinterest. But you don’t have to buy ads to take a look at this data and keep it in mind when you create new content for Pinterest. You can pick the most popular keywords and target them to drive free traffic to your blog. Pinterest is yet to become an ad-oriented platform (sorry but we all know this eventually happens to all online giants), so for now, there is plenty of space for us to show our content in organic search results on Pinterest.
HOW I USE PINTEREST FOR MY OWN ONLINE BUSINESS AND MY RESULTS
My site is just a little over 1 year old, I started with a 0 following Pinterest account and by the 10thmonth blogging, I reached 172,000 monthly pageviews to my blog, with about 90% of traffic coming from Pinterest.
I started my second blog in Feb 2018, and the new blog momshealth.co already hit 74,000 monthly pageviews in less than 90 days! And again, almost all the traffic comes from Pinterest.
If you are interested in growing your Pinterest traffic fast, you can get yourself set up for success with my Pinterest SEO Traffic Secrets Course. It’s over 6 hours of video training packed with my personal know-hows and Pinterest hacks.
I can guarantee that at least 50% of the Pinterest tips and tricks I share with you in the course, are absolutely exclusive and you will not find them in any other Pinterest course.
If you don’t need to grow fast and don’t mind working at your 9-5 job for a lot longer, you can totally keep reading my emails and posts because I also share tons of free advice. It’s just a matter of how FAST you want to grow your blog and income.