Pinterest Keyword Research is now more accurate - check how you can find the monthly search volumes for keywords on Pinterest using Pinterest's own tools available and free for everyone!

Best Pinterest Keyword Research Tools in 2023 (Tutorial)

Anastasia Blogger Blogging 19 Comments

 

If you have been following my blog and Pinterest journey for quite some time now, then I am sure you know much I put importance into optimizing your Pinterest account and content and adding SEO and relevant keywords to your Pinterest strategy.

This is because with the right Pinterest marketing and SEO strategy, your business can skyrocket in no time – for free!

However, the keyword research process can be quite overwhelming and lengthy sometimes since you do get over a hundred keyword suggestions at times.

With that said, I have here the best Pinterest keyword tool so you can find the easy and ranking keyword ideas to add to your Pinterest marketing strategy.

Pinterest can easily compete with Google when it comes to driving free search traffic to websites. I get 300,000/mo pageviews to this blog from Pinterest. Traffic on this platform has serious fluctuations depending on the season and viral pin success (you should know that the viral effect doesn’t last forever).
 
I know you want to learn everything about Pinterest keyword research tool and how to find keywords that rank, but let me tell you a few more facts about Pinterest traffic in general.
 
Can you ignore the numbers I just mentioned? This is totally free traffic which I wouldn’t be able to drive to my blog otherwise. I would hardly rank high for these keywords in Google. But on Pinterest, I can totally win if I care enough to create beautiful and click-worthy pin images.
 
A very important fact you need to know about Pinterest traffic is that you don’t need to wait years for your website or blog to gain domain authority like it happens on Google. The fact that Pinterest traffic can be grown much faster, makes it a priority for any new blogger.
 
I started this blog from an absolute zero, with no followers, and in 10 months I was able to quit my day job because Pinterest allowed me to join Mediavine, an ad service company that helps bloggers make 4-7 times more money than they do with Google Adsense.
On this website, I feature a select number of partners and companies that have products that could help my audience. When you purchase something through my partner links, I might get paid for the referral at no extra cost to you. Read the full disclosure here.
Want to know how I drive over 300,000 PAGEVIEWS/MO to my blog from Pinterest? And how organic (free) Pinterest traffic allowed me to make $25,000+/MO with my blogs? Learn how I do it with a FREE PINTEREST MASTERCLASS >>
 
If you think I might be simply lucky, read my post about 20 other bloggers who managed to get over 25,000/ mo sessions required to apply for Mediavine, for many of them it only took 3-4 months of consistent and strategical work with Pinterest keywords and SEO strategy to get there.
 
It doesn’t have to be ads – it’s just the simplest monetization model any beginner blogger can think of.
If you plan to sell any services or products on your website or blog, the 25,000/mo sessions could translate directly into your email subscribers, leads, prospects and eventually into your clients!

 

How to Check Pinterest Keyword Search Volume

Here is a disclaimer before we move deeper into this topic. Pinterest was founded in 2010, it’s not a startup anymore, but not yet a fully established marketing platform, like Google for example.
 
Pinterest marketing tools are limited by the data Pinterest collects and provides so far. It doesn’t mean that keyword research and SEO are useless for Pinterest. Not at all! I’m just trying to set the right expectations here: you will not find any tool to check Pinterest keyword search volume as close to the reality as you can find this information for Google.
 
Keep in mind that even Google keyword research tools, which are much more advanced, cannot guarantee you that the results are precise. Keyword search and Pinterest search volume is always an approximation to give you an idea of whether your search for a specific keyword is worth your time and effort or not.
 
If you struggle to understand the basics of search engine optimization for Google and how to find the right keywords, check this free training by Mike Pearson who has his Google SEO figured out and making over $10,000/mo with each of the two niche blogs he runs.

How to Find The Best Keywords on Pinterest?

How and where do you find the best keywords on Pinterest? Do you have any hidden strategies you need to know or any secret tools you need to use?
 
First, let’s take a look at the most common practice Pinterest marketers use to find the most searched keywords on Pinterest. Keyword research on Pinterest looks like this.
 
You enter a keyword in the Pinterest search bar, and Pinterest suggests various search term ideas. These are the most popular keywords Pinterest users search for in combination with your initial keyword. It’s basically like your own Pinterest keyword generator.
 
You also have to know that people are searching mostly for inspiration, ideas, and information on Pinterest.
 
To see the search volume data like on my screenshot, you could use Keyword Surfer (it’s a free Google Chrome extension). These numbers however are taken from Google’s keyword research tool. 
 
You should also know that these keywords are displayed in descending order, so the keywords that are higher are usually the most popular.
 
And with that, you can now find the best Pinterest keywords. You can’t find the exact search volume for every keyword list, so you are basically playing a guessing game doing keyword research on Pinterest.
 
Keyword research doesn’t have to be so hard. Knowing that Pinterest is searchable and is a visual search engine, I always had a feeling that Pinterest’s search volumes and popular keywords have to be a bit different. And they are.
How do I know it?
 
Well, Pinterest showed me their own data of monthly search volumes for the keywords I wanted to research on.
Do you want to know how I am checking Pinterest keyword search volumes?

Check Keyword Volume in Pinterest Ad Cabinet

You could get an idea about some of the popular keywords on Pinterest using the Advertising keyword tool. You can get access to it if you have a Pinterest business account (which is free!). You don’t need to run ad campaign, you just need to have an ad account and start creating an ad.
 
During this process, you’ll get to the part where you can search for keywords for Pinterest and Pinterest will show you some popular keywords with very approximate search volume. 
 

Pinterest Keyword Targeting

The Pinterest keyword volume data you will find out in my Pinterest keyword tips is provided to us mainly for keyword targeting of ads on Pinterest. But you don’t have to buy ads to take a look at this data! You can pick the most popular keywords directly from Pinterest and target them to drive free traffic to your blog.
 
Pinterest is yet to become an ad-oriented platform (sorry but we all know this eventually happens to all online giants), so for now, there is plenty of space for us to show our content in organic search results on Pinterest.

Why You Need To Do Pinterest Keyword Research

Why do you even need to do keyword research for Pinterest? Why is keyword optimization so important? If those are your questions, then let me first tell you what you need to know about Pinterest and why keyword research is the first thing you should do if you want to grow your Pinterest account.

Pinterest is a search engine

If you only see Pinterest as another social media platform, then you may not be as successful on it as you expect to be. So instead, you should view Pinterest as something like Google which is a search engine – but in this case, a visual search engine since the search results come in the form of Pinterest images.

This means that Pinterest doesn’t only provide you with beautiful photos and inspiration, but it is also a place where people ask a question or look for something, and they will be answered.

Just by knowing this, your Pinterest content can drastically change to something even better. Another thing to note is that, unlike other social media platforms, you can get popular on Pinterest more quickly.

Of course, this is through keeping yourself on track with the Pinterest trends, adding keywords for your Pinterest account and pins, and using beautiful and high quality images.

Rank faster and get traffic

The purpose of adding keywords in your pins is for you to reach your target audience quicker. When you do proper keyword research and you use the right keywords, your content on Pinterest will be seen by users who are searching those keywords on the platform.

This strategy will greatly help with your Pinterest success and engagement rate.

Another benefit, if you use Pinterest keywords, is that you help Pinterest identify what niche you are in and what topic your pin is talking about. Again, you will do well on Pinterest because of this because Pinterest will now have an idea on which target audience they will recommend your pins to.

How To Use Keywords On Pinterest

If you want to learn how to do Pinterest keyword research, then it is best to know that it will only take a few couples of steps. In this section, I will tell you how to figure out what keywords to use and where you should put them.

Your Pinterest profile / user name

Aside from your brand name, you would want to find Pinterest keywords to add to it. For example, I have “Anastasia Blogger | | Online Business Tips | Blogging for Beginners” as my user profile name.

This is also a great way to find your profile easily through keywords.

Your profile bio description

With the right keywords on your profile bio, people who search on Pinterest using the keywords you use can find you very easily. When using keywords as part of your Pinterest description, make sure you do not keyword stuff and still make understandable sentences.

For example, my Pinterest bio is: “Learn the ways to make money online with blogging! Dreaming about a work from home job? Blogging tips + FREE Webinar: anastasiablogger.com/pinterest-masterclass“.

I have included lots of relevant keywords while still making grammatically correct sentences.

Your Pinterest Board Names

Board names are searchable so if you want to help Pinterest users find your boards easily, then use SEO keyword on your Pinterest board names! Your board names do not have to be long – it can be as simple as “Keto Recipes”, “Weight loss recipes”, “DIY Home Decor”, and more.

Your Board Descriptions

For your board descriptions, you can use long-tail keywords so Pinterest users can easily find your boards and let them know what it is about. But just like what I said in the Pinterest bio, you have to make your sentences understandable and grammatically correct.
Never keyword stuff!

Your Pinterest Pin Titles & Descriptions

Never forget to add keywords to Pinterest pins. If you want users to find you through keywords using Pinterest, then it is best to put these keywords on your Pinterest pin titles and descriptions.

For your pin descriptions, I recommend using keywords in the sentences themselves and then adding around 3 hashtags at the end.

HOW I USE THE PINTEREST MARKETING FOR MY OWN ONLINE BUSINESS AND MY RESULTS

My site is just a little over 1 year old, I started with a 0 following Pinterest account and by the 10thmonth blogging, I reached 172,000 monthly pageviews to my blog, with about 90% of traffic coming from Pinterest.
I started my second blog in Feb 2018, and the new blog momshealth.co already hit 74,000 monthly pageviews in less than 90 days! And again, almost all the traffic comes from Pinterest.
Pinterest traffic to a new blog
If you are interested in growing your Pinterest traffic fast, you can get yourself set up for success with my Pinterest SEO Traffic Secrets Course. It’s over 6 hours of video training packed with my personal know-how and Pinterest hacks.
 
I can guarantee that at least 50% of the Pinterest tips and tricks I share with you in the course, are absolutely exclusive and you will not find them in any other Pinterest course.
 
If you don’t need to grow fast and don’t mind working at your 9-5 job for a lot longer, you can totally keep reading my emails and posts because I also share tons of free advice. It’s just a matter of how FAST you want to grow your blog and income.

Get my Free Pinterest Keyword Planner And SEO Checklist

If you want to get keyword ideas to optimize your Pinterest account, then I have here the perfect addition and free Pinterest keyword tool for your Pinterest SEO strategy – my Pinterest SEO Checklist.

Using this tool / checklist can make your Pinterest strategy much easier and you will be able to see results much more quicker!

From new keywords to distribution, The Ultimate Pinterest SEO Checklist has all of the steps you need to succeed when it comes to Pinterest keywords!

Final Thoughts: Use Pinterest Keywords To Help With Your Pinterest Growth

Pinterest can greatly help you and your business when it comes to brand visibility, getting leads and customers, getting website traffics, creating and building a community, and more!

Of course, I say that with the right Pinterest marketing and SEO strategy in mind. Pinterest is a visual search engine, hence, keywords are extremely important to add to your strategy since Pinterest users use a lot of keywords when they are searching and looking for something.

But then again, once you follow the tips and tricks I give you when it comes to keyword research, I will assure you that you will see positive Pinterest results in no time!

Just stay consistent with pinning, and smart with your keyword SEO strategy!

Want to know how I drive over 300,000 PAGEVIEWS/MO to my blog from Pinterest? And how organic (free) Pinterest traffic allowed me to make $25,000+/MO with my blogs? Learn how I do it with a FREE PINTEREST MASTERCLASS >>
Pinterest Keyword Research is now more accurate - check how you can find the monthly search volumes for keywords on Pinterest using Pinterest's own tools available and free for everyone! Pinterest SEO
Pinterest Keyword Research is now more accurate - check how you can find the monthly search volumes for keywords on Pinterest using Pinterest's own tools available and free for everyone! Pinterest SEO

Looking for a Pinterest Keyword Tool? How to Check Pinterest Search Volume

Instructions

  1. How to Check Pinterest Keyword Search Volume
  2. How to Find Most Searched Keywords on Pinterest?
  3. Get my Pinterest Keyword Volume Hack for Free
  4. Pinterest Keyword Targeting

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Comments 19

  1. Hi Anastasia! Been following your blog for a while now and finally commenting 🙂 Thanks for sharing this. I didn’t know about keywords on Pinterest and the search volume. Still learning how to intepret the stats. Good to learn a new thing through this post and the download.

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  2. Hi Anastasia. Thanks for the tip! It’s really helpful and seems like it’s something that I’ve ignored all this time! So glad that you share the tip.

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      Hi, Kalid!

      If you mean sending traffic on Pinterest to an affiliate link, yes you can. Just make sure you follow the requirements Pinterest has not to get your account into a trouble. Here is my post about affiliate marketing on Pinterest. I currently offer my course at the early bird price because I launched it quite recently and I’m actually planning to increase the price in the future when more people know about my course.

      I do have a monthly payment plan, so you can divide the payment in two monthly payments if it makes things easier. I also plan to offer time-limited bonuses worth a lot more than the value of any possible discount. If you are in my email list, just follow what I’m sending there. If you are not on the list, just send me an email to hello{at}anastasiablogger.com to stay in touch and I’ll add you to my list.

  3. Hi Anastasia – Is it correct that you recommend targeting the keywords with the highest monthly search volume? Are these keywords also the most competitive?

    Does it make sense to target keywords that have lower search volume but are less competitive?

    Thanks in advance.

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      Hi, Derek!

      I did some testing with keywords of low search volume, for me, they never worked well on Pinterest. So I keep targeting more competitive keywords.
      I see four reasons for this:
      1. Pinterest is a visual search engine, so people don’t expect to find the exact match to their keywords, so they don’t bother inserting too many words in search box.
      2. Pinterest is mostly used as a mobile app, this makes typing in long keywords very inconvenient.
      3. Since Pinterest has colorful search boxes with keyword suggestions, people tend to use those instead of searching typing text – this makes popular suggestions even more powerful over time.
      4. Even when people come to Pinterest to search for something, this search is not so specific as on Google. People generally look for inspiration, ideas, they are open to new content related to the main keyword – thus normally people wouldn’t use long-tail keywords.

      This is my theory, and like I said, the practice also tells me low competition keywords on Pinterest don’t drive much traffic. You might even end-up ranking for a wider keyword which includes the long-tail you tried to target (which is good, but kinda shows that it was not necessary to chase low competition anyway).

      If someone reading this comment has different results with long-tail keywords, please let me know. The more content on the platform, the more competition of course, so over time this might change.

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  4. Hi Anastasia,

    Really enjoyed the video, it showed me a lot more than many free courses, and you laid it out easily. I liked the idea pf scrolling down the feed to find related keywords. I hadn’t put that together myself,

    Thanks for the tips

    Ciaran

  5. Thanks, Anastasia for the article. I actually didn’t know that related terms are arranged in decreasing search volume… thanks for letting me know.

    By the way, the video you shared about leveraging Pinterest ad to track monthly volume… this works in 2020? Because this ad option is not available for my account. Mind, sharing a word around that.

    Thanks,
    Arpit

    1. Yes it is! However, you do have to note that the Ads feature all in all is still not available to most countries so you will really have to wait to have access to it 🙂

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