Today I decided to write a post that will answer a question many of my readers have – how to make Pinterest images that attract attention and generate repins, as well as traffic to your site or blog. As for me, Pinterest brings about 80% of the traffic, and it blows my mind!
I know that many bloggers have similar statistics. According to a research made in 2015 by Shareaholic, Pinterest was the second social media traffic referrer following Facebook. Even more interesting, in 2015 it was driving about 5 times more traffic than Twitter!
If you are reading this post, you probably already know that Pinterest works as a great traffic generator for many niches, and you don’t have to write only about recipes, crafts, and fashion. Knowing that Pinterest is essential for growing your blog, perhaps you were wondering, just like me at the start of my experience with this platform, what are the Pinterest Image Tips you should follow for the best results?
Perfect Pinterest Image Size
The first question you should answer to yourself – what is the ideal Pinterest image size.
Most importantly, your images MUST be vertical! About 80% of Pinterest users browse the boards on mobile devices, which is why Pinterest prefers images with an aspect ratio 2:3 or 4:5.
For example, your images can be 650 pixels wide and then the height should be 975. In the Pinterest’s official guide, the recommended minimum width of images is 600 pixels.
Longer pins are better for getting more repins and traffic as they occupy more space on the feed, making it hard to pass for shorter pins.
Pinterest Image Tips
Who should we listen to when looking for Pinterest Image Tips? We could look through some of the most popular pins and try to make our own conclusions, but to get an objective opinion, we’d have to analyze too much data.
Luckily, this job was done for us by a startup called Curalate. In 2013 they conducted a research based on the analysis of 30 different visual characteristics (for example, colors, sizes, textures, the presence of faces, etc.) with an impressive sample of 500k images on Pinterest!
The most significant Pinterest Image Tips based on the results of this examination include:
- Pinterest Images with faces receive 23% less repins.
- Your image should include at least a few vibrant colors – yellow, pink, red, etc. Images with red, pink tones get on average twice more repins than images with blue tones!
3. It’s recommended to use a contextual background as opposed to a simple monocolored background (for example, plain white). The background should add some meaning to the pin!
4. Too dark images receive 20 times less repins than images with medium lightness. Don’t use too dark photos or wholly white images as a background for your pins often as users prefer the golden middle.
Additional Pinterest Image Tips from the platform itself:
- Keep a balance with branding elements. When your logo or site domain occupies too much space on the picture, it looks like a direct advertisement and users avoid sharing such content.
- Quality! Well, no need to comment on this, images of high resolution look better and get more repins.
Now, as you know all the theoretical part of creating the most efficient Pinterest graphics, I’ll answer our initial practical question, which is how to make Pinterest images, which tools to use?
Best Tools to create Pinterest Images
Most of the times, you can’t just use a picture or photo as it is, and upload it to Pinterest. First and foremost, because you need to add your post title as a text to this image. Adding text is a part you should never skip because when you scroll down the Pinterest content, mostly pins that don’t contain any text, remain completely invisible, they just don’t catch your attention. For me, they look like something unfinished, something that appeared in my feed by mistake.
If you already know how to use Adobe Photoshop, at least the basics, it will be quite easy for you to create custom and tailored Pinterest images. If you don’t know yet, you can scroll down this post, I added a very simple tutorial that allows you to edit in a couple of clicks the FREE Pinterest image templates Nuno and I offer here.
If you don’t know anything about Photoshop and don’t want to get into any details, you can use these online image editing tools:
Both tools have free (limited functionality) versions, but you can always try and later upgrade to a pro version. If you sign-up for PicMonkey using my link, I might receive a small commission (only if and when you move to the paid version).
As for Nuno and I, we use old-school, solid Photoshop, you can check here their monthly subscription plans, quite affordable.
Now let’s get to the best part – the FREE Pinterest Image Templates.
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Pinterest Image Template and How to Guide in Photoshop
With Photoshop, you use these free templates and edit the color of the titles, background, text boxes, images, etc. You can change pretty much everything if you want to. Or you can change just the text and your domain name, and keep everything else as in the template. Nuno is a professional graphic designer, and you can trust his taste in choosing the best combination of colors, fonts, and backgrounds, but you can, of course, customize the template for you specific post.
All the elements of these images are saved each on separate a layer, which makes it easy to find and edit whatever you want to, without messing around with other elements of the image. You will find Layers in the right menu window.
To change the background color, select this layer:
If you wish to change the opacity, so the image becomes slight visible, you can do it here:
0% will have no color, 100% makes it entirely opaque.
If you want to change the background of a color layer, for example, the background box of the text, Right-click on this layer, and go to Blending Options.
You can select the color clicking here:
To edit the text, just select the Text Tool (T shortcut) by clicking on it on the Toolbar.
Then, go to the text you want to edit, hover it with the mouse and click.
To move freely in the canvas any of the layers, just select a layer, and then in the Toolbar select the Move Tool (V) – then just drag and drop.
Now you are ready to use the free templates, you know the theory and the with the instruction above can edit templates.
To download a pack of FREE Pinterest image templates that are made professionally, following all the recommendations for Pinterest images, leave me your email in the form below, and I’ll send to your inbox an archived folder with editable PSD files. You will open them in Photoshop and edit text, colors or anything else you want to change for different posts.
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