Setting up Pinterest business account and enable rich pins

How to Enable Pinterest Rich Pins and Set up Pinterest Business account

Anastasia Blogger Blogging 2 Comments

What are Pinterest Rich Pins?

When you scroll down the Pinterest feed, you might not realize that some pins are just images another pins are the so-called Rich Pins. So what are the Pinterest Rich Pins and how do you know the difference?

Rich Pins just pass some additional information from the website the image was saved from.

The most recent Pinterest’s official definition of Rick pins for you:

Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.

So, depending on the type of the Rich pins that apply best to your site, the additional information attached to your pins will be different.

For most of the websites and blogs, the Article Rich Pins will be the default type of pins. These Rich Pins attach to the image the date of the publication, SEO title and SEO description of the page it’s saved from (both are seen when you close-up the pin, in the feed you currently see only the pin description).

This is just the visible part of the Rich Pin data taken from your website. Obviously, Pinterest also takes into consideration a lot of other info coming from your website, when they decide how to rank your pin.

What do Rich Pins Look Like?

If you are wondering how other types of Pinterest Rich Pins look like, here are a few screenshots.

Product Rich Pins bring with them the product price and title from the shop website.

Pinterest Rich Pins for Products

Recipe Rich Pins are taking the information you inserted into your recipe plugin, this usually includes ingredients, cook time, and serving info. Recipe Rich Pins are giving the users the generic view of your recipe, for example, the type of diet this recipe belongs too (vegan, gluten-free, sugar-free, etc.), the time required for this recipe, etc. Depending on this data, the user will take a decision whether to visit your site for more details, or not.

Recipe Rich Pins on Pinterest

Why do you need to use a business account on Pinterest?

The first reason you need to use a business account on Pinterest instead of a personal type of account is to comply with Pinterest Terms of Service. You don’t want your account to be closed for using a personal profile for commercial purposes, right? Essentially, if you plan to make money from your Pinterest account in any way, you should use a business account.

When you create a business account or convert your personal account into a business type, you CAN use your business name as is, and not pretend that you are a person with a first name Star and the last name Bucks.

Other advantages of Pinterest Business Account

Since business accounts are created with a commercial purpose, there is a set of features only available for business accounts:

  • Pinterest analytics;
  • Pinterest ads;
  • You can attach a website to your account and enable rich pins. 

Setting Your Pinterest Account  

I suppose most of you already run a Pinterest account associated with your blog or online business. But for those of you who are using their personal account to promote their site, I would recommend 2 things:

  1. Create a separate account for personal use because you don’t want to confuse Pinterest’s algorithm with random pins you save for yourself.
  2. When you create an account associated with your blog, make sure it is a business account. It’s it’s not, make the conversion to a business account. It’s very simple and quick process that will have a great influence on your Pinterest success.

If you are creating a brand new business account, you need to follow the link

https://www.pinterest.com/business/create/

If you are making a conversion from personal to a business account, use this page:

https://www.pinterest.com/business/convert/

Next two things you will have to make in your Pinterest account – is to verify your website and to enable rich pins. I know that some bloggers, especially those who are not very tech savvy, experience difficulties with these two steps. They both can involve editing your website’s HTML code and that’s what’s recommended on Pinterest’s official instruction.

But don’t worry because I will show you an easier way and it will be done in no time!

How to verify your site on Pinterest with Yoast SEO plugin

There are several ways to verify your site on Pinterest, but I think for most of the bloggers who don’t want to mess up with HTML code and other methods, the easiest way is to use Yoast SEO plugin (Free version includes everything you need site verification).

First get into your profile settings on Pinterest and scroll a little bit down to the section “Claim Website”:

After you add your website URL and click on Confirm website button, you will see a popup window like the one below:

Don’t close this pop-up window while you are completing the site verification process.

If you haven’t installed the Yoast SEO plugin yet, just do it now because it’s the best SEO plugin at the moment, and it’s free. This plugin will help you to verify your site and also on the next step it will allow you to enable Rich pins on your Pinterest account.

Get to the SEO tab in your WordPress dashboard. Find the tab Social in there and you will see the Account screen.

For those users who can’t see the “Social” tab, you probably need to check if the advanced settings are ON, as explained by Yoast SEO team here.

You need to add here your Pinterest account and “Save changes”.

Go ahead and fill in your social accounts, or at least your Pinterest account.  Click “Save Changes.”  Now head to the “Pinterest” tab:

Remember the pop-up window Pinterest showed you? You need to copy from there the entire meta tag and Save changes.

Now you need to get back to your Pinterest account and click the “Finish” button.

You should see now that your site has been confirmed. Pinterest will show a green checkbox next to Website claimed, which means everything is great!

We can move to the next step.

How to Enable Pinterest Rich Pins (WordPress)

Having Rich Pins enabled is important for several reasons:

  • your posts will show up on Pinterest with titles and this text, if you use keywords in your titles wisely, helps you to rank in Pinterest search;
  • Pinterest puts more trust into pins which are associated with a fully verified and confirmed website. Enabled rich pins increase your reach and engagement on Pinterest.

Yoast SEO plugin will help you again to avoid messing up with your HTML code

Get to the “Social” section in your SEO tab in WordPress.

Click the Facebook tab, and make sure Open Graph metadata is enabled.  Your screen should look like this:

Next, you will need to validate the website on Pinterest.  You can do so by going to the Rich Pins Validator and pasting a URL from any post on your blog into the validator. Make sure you are adding a post URL and not the main page. It’s been tested by many people and works way better if you validate a post URL.

You should then see a notification that your pins have been validated, and you must click the “Apply now” button to enable them.

After applying, you should see “Thank You” notification from Pinterest telling you that they will review your account and let you know via email.

Pinterest should let you know within 24 hours if you are approved or not!

They will email you with a stated approval or explain why you were not approved.

After your site has been approved, and the Rich pins have been enabled, Pin validator will return results like this:

Pinterest Rich Pins Not Working?

After you applied for rich pins on Pinterest, in most cases it will work properly without further efforts. However, I’ve seen several cases of my students when rich pins were not working and they had to contact Pinterest support as well as their hosting providers.

You see, rich pins not working, in my practice, is an issue on the side of your hosting provider or even more often, your SSL certificate.

What usually happens is that your site is already verified by Pinterest, you even might have received a response from Pinterest support saying that they can’t guarantee that rich pins will be working. This is a canned response they send to every website owner to tell basically that the problem is not on their side and they will not investigate further for each website that has some issue preventing the rich pins from being scaped.

So, how you can detect such issues to have more arguments when you contact the support of your hosting provider.

First, check which issues can be detected when you use Pinterest pin debugger. You just need to provide a URL of any post from your blog and see which errors Pinterest points you to.

Second, if you Pinterest doesn’t give you any specifics about the cause of the issue, try to use Facebook debugger or Open Graph debugger. The latter usually gives the most specific information about errors on your site preventing any metadata from being scaped. You can screenshot those warnings and errors and ask your hosting provider for support. They might end up sending you to your SSL certificate provider’s support, but I think it’s always easier to start with your hosting provider.

How To Disable Rich Pins?

Disabling Rich Pins doesn’t take much time and is not a non-reversible process. You don’t need to un-claim your website in your account settings, you don’t need to contact Pinterest support.

You only need to add one short line of code to the head of your site. What happens next is Pinterest can’t access your rich pin data and stops showing it for all your pins. Your old pins will keep showing rich pin info for a few days (probably, it’s some cache on Pinterest or in your browser). In about a week, all your pins, new and old pins, will show up on Pinterest without rich pin data.

Here is the code snippet you need to add:

<meta name="pinterest-rich-pin" content="false" />

In most of the premium WordPress themes, there is an easy way to edit the head of the website. If you are not aware of any simple way to do it in your theme, you could use a plugin Head & Footer Code to be able to edit the head section sitewide.

If you prefer to check the instructions on Pinterest’s developer documentation, you can find them here.

Why Disable Rich Pins?

For some types of Rich Pins, there is an ongoing debate whether the additional info provided in the Rich Pins is reducing the click-through rates to the websites.

For example, the Recipe Rich Pins provide a lot of information in the pin, such as ingredients, cooking time, type of diet, etc. Does it help users to take a decision to click-through to your blog? Sure, it does. But in some cases, the info in the pin is detailed enough so that users don’t even need to click-through to read your post.

In other cases, users might find one trigger word in the Recipe Rich Pin description and decide not to visit your site. For example, they might see some optional ingredient they don’t like, and just close the pin without looking into your recipe details. While you could have in the recipe description a note that this ingredient is optional, but they will never know because they already moved to the next pin on Pinterest.

This topic is an ongoing debate among bloggers, especially in the food niche. Some bloggers have disabled Rich Pins and seen an improvement in their Pinterest traffic. Others haven’t seen any improvement after disabling Rich Pins.

If you are a food blogger, I recommend you explore this topic further, ask some people in your niche what is their experience. You may even try to experiment and disable rich pins for a month and see if this gives you a boost in Pinterest traffic. After all, if the experiment doesn’t show good results, all you have to do is remove this code snippet and your rich pins will be back.

I don’t see any reasons for bloggers in other niches to think that rich pins are taking away their traffic. But if you already tried this and it was helpful, please share with us in the comments to this post, the results of your experiment.

HOW I USE PINTEREST FOR MY OWN ONLINE BUSINESS AND MY RESULTS

My site is just a little over 1 year old, I started with a 0 following Pinterest account and by the 10thmonth blogging, I reached 172,000 monthly pageviews to my blog, with about 90% of traffic coming from Pinterest.

I started my second blog in Feb 2018, and the new blog momshealth.co already hit 74,000 monthly pageviews in less than 90 days! And again, almost all the traffic comes from Pinterest.

Pinterest traffic to a new blog

If you are interested in growing your Pinterest traffic fast, you can get yourself set up for success with my Pinterest SEO Traffic Secrets course. It’s over 6 hours of video training packed with my personal know-hows and Pinterest hacks.

I can guarantee that at least 50% of the Pinterest tips and tricks I share with you in the course, are absolutely exclusive and you will not find them in any other Pinterest course.

If you don’t need to grow fast and don’t mind working at your 9-5 job for a lot longer, you can totally keep reading my emails and posts because I also share tons of free advice. It’s just a matter of how FAST you want to grow your blog and income.

Did this instruction help you? If you are still in the middle of the process and need to get back to this post, just save THIS PIN below to your Blogging board on Pinterest.

Pinterest marketing tips. To get higher Pinterest traffic you need to set up Pinterest Business account and Enable Rich Pins. Social media marketing tips.

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