How to Use Social Media Tools for Marketing [The Complete 2023 Guide]

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The world today can be regarded as a global village, and it is the reason communication has turned out to be a lot stronger than before. Now we have got so many mediums for communication, and most of them keep evolving. Also, as everyone in this world uses the internet, brands, and marketers have started to pay attention to online markets.

Keeping this in mind, and as there are various kinds of social media platforms available today, social media marketing tools have been introduced to make things easier for everyone. Social media marketing tools can make your work effective, effortless, and productive, as such tools can also run campaigns by themselves. In fact, with the help of a proper social media marketing plan, you can make money online with ease.

This is a sponsored article with Movavi. Some of the links are from our partners. You can read more in our Disclosure. All opinions are 100% our own. 

Social media tools can be regarded as the most basic and important aspects of any kind of business. Whether it is a new business or an old one, social media tools can make marketing easier than before. Here are some of the uses of social media marketing tools.

  • Team collaboration: With social media marketing tools, it is possible to add various team members to work on a single campaign.
  • Multiple accounts: It is possible to take care of multiple social media accounts from one primary platform.
  • Monitoring: Users can monitor hashtags, keywords, other accounts, and many other things that are related to their industry.
  • Analytics: Users can get proper analytics reports on their social media activities.
  • Scheduling: You can schedule your social media marketing posts whenever you cannot go online.

How to Use Social Media Tools for Boosting Marketing Strategies

Social media marketing involves being true to the brand and showcasing to the audience what a brand is about. It is also about showing the way it connects to the brand followers and how people can benefit from the same. Still do not have a social media marketing strategy for your business? What are you waiting for? In order to make a brand grow and generate potential leads, it is necessary to optimize its digital marketing strategy. Every brand requires a strategy to run in the online world so that it can go with the marketing flow. For instance, you can opt for social media video marketing strategies to promote your business or brand with the help of videos. Here are the ways in which you can use social media marketing tools.

  • Proper goals: You will have to decide certain things that you would like to attain with the online branding of your service or product. Also, it is necessary to pan out what social media platforms will do to your brand. Is it about getting a higher number of sales? Or is it all about brand awareness? Are you willing to create a proper fan base? These are some of the things that you will have to think of before launching a social media campaign. As you do so, it will ensure that all your campaigns are aligned with your goals.
  • Metrics: Data is something that is required to be recorded, and it is nothing new. Every kind of engagement is required to be documented, and the best one should be chosen. You will have to look for the one that can help in the better promotion of your products. You will have to record your reach, the number of clicks, your engagement, hashtags, paid shares, organic likes, and so on.
  • Audience: You can never assume the kind of audience that you might have. So, it is necessary to have an in-depth study of the audience. What is the age group of your audience, what is the location that hits the targeted audience, what is the most active time, etc.? It is the kind of info that you will have to know right before you get started with any sort of online campaign.
  • Competitors: The biggest mistake that most people tend to make is not keeping an eye on their competitors. It is required to be aware of what your competitors are doing. Keep in mind that this does not indicate that you will copy them. You will have to analyze how they interact with their fan base. As you do so, you can adapt your strategies in a better way.
  • Content: It is necessary to create content that follows every social media norm and is also engaging at the same time. Doing so will help in attracting a bigger audience. For instance, if you opt for video marketing and fail to edit your videos in the right way, you might even lose the audience that you have. You can go for an online video editor for free for proper video editing if you would rather not buy any application at the moment. It does not matter if your content is visual or textual. It is necessary to go by a theme with all your content so that consistency can be established across all platforms.

Still not convinced why to go for social media tools? Here are some pointers that can help.

  • Impressions: Post reach depicts the number of new individuals who came across your post. Is your product really achieving the feeds of your client? With the help of social media tools, you can keep track of such things with ease.
  • Clicks: The number of clicks on your product or content can decide the success rate of your social media campaign. Following clicks per campaign is necessary to figure out what drives interest.
  • Commitment: You will have to keep track of the committed audience who reacts or clicks on all your posts. With social media tools, you can properly track your audience base.

Types of Tools

Let us have a look at the various kinds of social media tools that can help with your social media campaigns.

Social Media Scheduling Tool

Such tools can make things easier for you to schedule and track all the social messages that you create across various social media networks and platforms. Also, with these tools, you can work seamlessly with a larger social team. You can share the same content with various profiles with just a click.

Social Media Analytics Tool

It is often said that when your data is off, your strategy is also off. It does not matter whether you want to track your impressions or measure your follower growth; you can never get an idea of the full picture without a proper analytics tool. With such tools, you can track your performance on all social media networks in one place. You can also monitor the efficacy of your campaigns.

Social Media Monitoring Tool

Such tools can help with the “why” vs. the “what.” With this kind of tool, you can bring messages from all your social media platforms in one place. You can develop custom tags so that you can organize your incoming messages in a better way.

Social Media Engagement Tool

Engagement tools can be regarded as the lifeline of your brand visibility and efficiency. With these tools, you can get alerts when your social media profiles get an increase in mentions. You can also assign messages to your team members who can answer questions.

Social Media Automation Tool

Automation tools can help in reducing your pressure to half. With automation tools, you can create rules to archive social messages to keep your inbox clear. Also, you can set up automated replies so that you can improve your responsiveness.

Here are certain things that you will have to keep in mind before you opt for any social media tool.

  • Compatibility: The tool that you opt for should be compatible with the majority of social media platforms, or else it would be of no use.
  • Goals: Every tool comes with a goal of its own. Ensure that you are aware of your brand goals before opting for any tool.
  • Pricing: The majority of social media tools won’t come for free. Pricing plays an important role as you select social media tools for your brand.

Top 5 Social Media Tools

There are various kinds of social media tools that you can find online. Here are the top three tools that can help you get started.


I personally use Tailwind as my main social media scheduler as it’s the most advanced scheduler for Pinterest marketing but it also allows you to schedule content on Instagram and Facebook.

For Instagram, it gives you free access to a link-in-bio app integrated with your Tailwind schedule, so you can plan in advance your posts and the links in bio will automatically change once your Insta post goes live. 

I also enjoy the new Ghostwriter feature in Tailwind that gives you AI writing credits that generate great texts for your pin descriptions and captions on Instagram. Tailwind has a forever-free plan that gives you a chance to use it with smaller limits and all its advanced functionality. 

Plus, if you use it for Pinterest, it will suggest to you the best time to post when your audience is most active. 


Later lets you post to your Instagram, Twitter, Facebook, and Pinterest accounts, but its main focus is on Instagram.

Just by looking at the list of features for this tool on their homepage, you’ll see that all you can dream of for Insta scheduling is there: Auto Publishing, Instagram Best Time to Post, Visual Instagram Planner, Instagram Reels Auto Publishing, Hashtag Suggestions, Instagram Stories Scheduling, and Carousel Auto Publishing. 

If you are looking for an Instagram-focused scheduler that is priced reasonably, try Later, they offer a 14-day trial


It is a social media scheduling platform that can help you in the management of your social accounts. Keep in mind that you will have to get a subscription to enjoy the features of this tool.


SocialPilot will let you automate your social media posts on all your social platforms in one place. You can easily create, plan, and publish your posts with the help of advanced features.


With the help of the tool, you can keep track of audience segmentation and audience personality insights. Audiense comes with advanced features that will let you segment the audience so that you can target them in a better way.

Tips for Social Media Promotion

Here are some tips that can help with your social media promotion.

  • Always create a strategy for your campaigns. Every platform will need a proper strategy. Also, every platform is different. So, what works great for platform A will not work in the same way for platform B.
  • It is necessary to be consistent. Consistency can be regarded as the key to social media promotion. You can follow a content calendar of your own or opt for automation tools so that you keep posting consistently.
  • It is important to stand out from the huge crowd of social media. So, ensure that you create interesting and engaging content.
  • Always keep track of your metrics. It can help you reach new heights with just a bit of commitment from your side.


Social media marketing is important in today’s world, as the majority of the world’s population can be found on social media platforms. No matter if your business is an old one, or you have just launched, create a proper social media marketing strategy and jump into play with the wide range of social media tools.



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