Are you looking into improving your Pinterest marketing strategies? You may think that you need to discover some unknown secrets to be successful on Pinterest but really, it’s as plain as day. To be successful on Pinterest, one of the most important factors you need to focus on and improve is how you write pin titles!
Yes, there is a more effective way to write your pin titles so that you can create catchy pins that will catch the attention of other pinners.
If you’re ready to improve your pin titles, then read on!
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Why do you need Pinterest Pin Titles?
Pinterest titles are basically like a headline of your pins. This means that, aside from the pin image, your pin title is something that Pinterest users will first notice when your pin is on their feed.
Think of it like this: What makes users (or people in general) curious and interested when they see a poster or an ad? Catchy headlines! Generally, your pin will just not be complete without a pin title.
Aside from this, pin titles are important since, ideally, your pin titles should include keywords. And with this, Pinterest will know what your pin is talking about and which set of audience needs to see your pins.
And if you want to appear in the search results, it is very important to use and add a Pinterest title and description! Remember, Pinterest is basically just like Google which is a search engine. But in Pinterest’s case, the platform is a visual engine that relies on images (and keywords).
How to write a pin title that gets clicks
What type of email subject lines or titles makes you click a newsletter? It’s those that effectively catch your attention and curiosity, right? You will want to adapt that to your pin titles.
Now, on to the question that made you click this post. How do you write a pin title on Pinterest that is guaranteed to get clicks? I’ll be sharing here some Pinterest tips and strategies on how you can create high-value pin titles:
Optimize your pin titles with keywords
If you want to have your pins reach your target audience so you can drive traffic to your website, you have to optimize your pin titles with keywords. Just imagine this: let’s say you have a pin about home decor but your pin title does not include the words “home decor”. How will your pins appear to users who search for that specific term?
It is also essential to include at least one long-tail keyword like: “best fall home decor” or “fall home decor essentials”.
Suppose you need more tips and tricks on how to optimize your pins for SEO (search engine optimization). In that case, you can check my Pinterest SEO Traffic Secrets course where I teach all about Pinterest starting from the basics to how to understand Pinterest SEO and make pins that will drive traffic to your site.
Do not keyword stuff!
In connection with the first point, even though keywords are important, do not just stuff keywords on your title that do not make sense at all when you read them all together. For example: “Pinterest marketing website traffic Pinterest rich pins”. That does not make sense at all when you read it, right?
With this, make sure you use natural language and proper sentences. And make sure your title is understandable and easy to read.
Prioritize the first 30 characters
Your Pinterest pin titles can have up to 100 characters. However, around the first 30 characters will show up under your pin on the Pinterest feed. If you want people to click on your pins, you have to be smart and strategic in including the most important keywords at the beginning of your pin titles.
With this, do not add any unnecessary emojis or characters on the first few characters of your title. You need to catch the attention of pinners from your first few words.
Make your titles straightforward and interesting
This is just to sum up the previous points I gave – make sure that your pin titles are straightforward and attention-grabbing. If you induce curiosity from Pinterest users, they will surely want to click on your pin and visit your blog post or online shop.
People use Pinterest because they are mainly asking for something and looking for an answer, or looking for inspiration. So, in some way, you have to answer their question with the first few yards of your pin title so they are encouraged to click on the pin.
Pinterest title ideas
If you still need more ideas for any keyword for your pins or headline inspiration, I have here a bunch of Pinterest title ideas you can use. But if you want to make everything a bit easier, you can also use the blog post title (if you are making pins for your blog) but just optimize it to be shorter and more optimized.
- “How to” titles such as:
- How to crochet
- How to make…
- How to decorate…
- Titles with numbers:
- # best vegetarian recipes
- # ways to improve your…
- # ways to decorate…
- # steps to…
- Seasonal titles
- Summer fashion ideas
- Top fall recipes
- Winter activities to try
- Spring cleaning hacks
- Other ideas:
- Step-by-step guide to…
- Beginner’s guide to…
- Quick ways to…
- Guide to…
- Hacks for…
- Interesting places to…
How to add a pin title
Now, for the more technical part. If you are a complete beginner and you need a bit of guidance to upload your first pin on Pinterest, here is how you can create a pin and add a title:
Log into your Pinterest account. If you are on a desktop, look at the top left corner and click Create. You can choose whether to Create a Pin or Create an Idea Pin.
Update: Pinterest announced that they will soon be removing Idea Pins from the platform and old existing Idea Pins will be turned into Video Pins. You can read more about it here.
If you are on the Pinterest mobile app, click the + sign at the bottom and create a pin.
After that, you will be redirected to a page where you can add your pin, add a Pinterest title and description, and add your link.
After adding all the details, you can save your pin to a board and then publish immediately or publish at a later date.
How to edit or optimize pin titles
If you already have a few older pins that you want to improve and optimize the title better with keywords, then you can easily edit the pins by doing the following steps:
- Log into your Pinterest account
- Click your profile picture in the top-right of your screen
- Click into a board, then into a section if that’s where you saved the Pin
- Click on a Pin to open it
- Click the ellipsis icon
- Select Edit Pin
- Edit the Pin’s title, board, section, pin description, website, alt text, etc.
- Click Save to save your changes
Final thoughts
A pin title is a short glimpse of what your pin or blog post talks about. With that, you will have to be strategic in choosing the right keywords for your pin title. It may seem daunting at first, but once you already have a set audience you want to target and content you want to post (e.g. pin, blog posts, product photo, etc.), then thinking of a pin title will be very easy from then.
I hope the strategies I gave have helped you in coming up with pin titles easier!
If you found this post useful, you might want to save THIS PIN below to your Pinterest Marketing board to check the post later when new updates are announced.
I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.
