Pinterest is a platform with high seasonal and trend-related fluctuations. Pinterest recommends saving seasonal and holiday-related pins about 4-6 weeks in advance to give the platform enough time to pick up data about your new pins and start ranking them for relevant keywords.
To succeed on Pinterest, you need a well-thought-out content plan.
You will lose at least 50% of the full potential traffic from Pinterest if you don’t publish content in advance.
You can use Pinterest in different ways – for driving organic traffic and for getting paid clicks (if you have access to Pinterest’s advertising).
While for organic traffic you need to publish pins a month or two in advance, you can start promoting your paid pins closer to the season or holiday because Pinterest will show your pins for the keywords you paid for even if the pins didn’t start ranking for those keywords organically.
Pinterest Trends in January 2019*
Trending content is good to promote with ads or actively promote in your boards. Typically, for organic reach, you need to start posting trending content 4-6 weeks in advance.
1. New Year Outfit ideas
2. New Year’s Resolutions
3. New Year Party Ideas
1. How to get fit
2. Cook at home more
3. Vitamins and supplements
1. How to save more
2. Create a detailed budget
3. How to spend less
1. How to organize your space
2. How to decorate a space
3. Update the look of a home
1. How to go on a road trip
2. Take more weekend getaways
3. Get out and go hiking.
1. Try new makeup ideas
2. Adopt a new skincare regimen
3. Try a new hair color
*The list of trending topics is based on Pinterest’s official report about New Year’s 2019 Resolutions Trends.
Start Pinning in January
- Financial Planning
- Healthy Recipes
- Valentine’s Day
- Fitness Tips
- Healthy Food
- Business Planning
Additional Tips for Holiday Content
Popular Keywords on Pinterest for Valentine’s Day
- Valentine’s Day cards
- Valentine’s Day ideas for kids
- Valentines crafts
- Valentine’s DIY
- Gifts for him
- Valentine’s Day Decor
- Valentine’s Day Food
Work on New Content to Pin Next Month
- St. Patrick’s Day
Download FREE Printable 👇
January 2019 Pinterest Marketing and Content Planner
Since you are on my list, I have great news: I will keep sending you the Pinterest content plan for each month a week before it starts. You’ll get a printable planner for each month for free!
But some of my subscribers told me, they prefer to pay a little to get the Pinterest Trends Marketing Planner for the entire year in one printable document. I worked on it for the last couple of weeks, and here you go – the planner is ready!
Only this week, you can buy the full year of Pinterest Trends Planner for just $7!
Did you find this planner useful? Save THIS PIN below to your Blogging or Pinterest Marketing board on Pinterest.