Update June, 21 (2018): Today Pinterest made the ultimate statement in the 2 week-long BoardBooster drama. They sent out an email to everyone who ever used BoardBooster warning us that using this specific scheduler can lead to account suspension. As much as this tool has been helpful and affordable, Pinterest and Tailwind decided to terminate BoardBooster as a business. There is still some hope that BoardBooster founder will manage to get an approval as an official partner in the future, but for the time being, we unfortunately have to stop using this tool to avoid account suspensions.
Too much variety sometimes can create additional trouble – this applies to all the social media marketing tools out there. When you think about a scheduler for Pinterest – which one should you choose? BoardBooster is one of the most popular schedulers for Pinterest, it’s actually my scheduler of choice and from this review, you will understand why.
Everyone knows that, in one way or another, social media platforms can help you generate more traffic to your blog or online business.
Why Investing Your Time into Pinterest?
Before we move to BoardBooster review, I just wanted to tell you a couple of words about Pinterest traffic and its role in my blogging journey. This will not take long and will be fun, ok? 🙂
- Pinterest drives to the two of blogs over 250,000 pageviews/mo.
- I make $4000/mo from my blogs with Pinterest traffic.
- Pinterest’s free traffic share for my blogs is about 90%.
I decided to invest the maximum efforts into learning and mastering Pinterest when I started my blog because it’s currently the platform which can give you the fastest results compared to the work you need to do to succeed on Pinterest.
One very important detail most of the people who don’t use Pinterest are missing is that Pinterest users are getting on the platform ACTIVELY SEARCHING for something.
They have an intent to find what they need and click-through to your blog or website. This doesn’t happen on Facebook or Instagram. This happens on Google, but it’s SO much more difficult to compete for Google’s top results!
Why do you Need Pinterest Schedulers?
Pinterest is somewhere between a social media platform and a search engine. It actually works both ways because you can easily switch between searching by keywords and just scrolling down a feed of content ranked for you based on your previous searches, on which boards and people you follow, pins you saved to your boards, etc.
One of the most important requirements for a successful business account on Pinterest (and they make it clear in their Best practices page) is consistency. You have to pin on a regular basis, once a week is a minimum, daily would be ideal.
Who has the time to pin daily? Who can organize his entire life around the best hours for pinning? For example, my stats show that for my content, the audience on Pinterest gets to the maximum activity around 10-11 pm EST.
First of all, I don’t even live in this time zone, so when my audience wants to see pins from me, it’s 2-3 am here in Portugal. But even if I lived in the EST timezone, life would always come in the way. As a blogger, I’m quite flexible and could pin around 10 pm, but what if you work for someone as Pinterest/social media manager. Would it make sense for you pinning at 10 pm for your boss after working your 9-5 day?
I guess, the answer is obvious. And schedulers are a must to maintain consistency and pin in the best hours when the majority of Pinterest users is active on the platform – these are usually the hours when people don’t work – after 9 pm on weekdays and Sat, Sunday are mostly very active days. If you are working on Pinterest as a marketer, you have to either use schedulers and live your normal life, or you have to work and pin while your family is having a dinner or a nice weekend in the countryside.
Why BoardBooster is my Favorite Pinterest Scheduler?
If you search for a Pinterest marketing tool, probably you’ll find a lot more posts and info about Tailwind – that’s because this company invests more in marketing, and they have quite an attractive affiliate program, so many bloggers prefer to make reviews for Tailwind as they hope you will register an account using their link.
I don’t have anything against Tailwind nor those bloggers who promote it – in fact, I also used Tailwind as a newbie and the reason was
- a) I found more educational materials for it and
- b) I tried both tools and Tailwind’s interface seemed more intuitive.
However, one year into blogging and getting 90% of my traffic from Pinterest, I had enough time to test both Tailwind and BoardBooster and to actually understand what is different about these tools and why I should use BoardBooster as the main tool.
All that glitters is not gold
When you look at BoardBooster first time, you’ll face the need to actually read instructions to set your pinning campaigns. This puts many bloggers off. But a little bit of effort at the setting stage will save you so much time in the future!
- BoardBooster has several automation tools which Tailwind never had and probably will never add in the future. Tailwind has an intuitive design but you still have to do all the scheduling manually. Tailwind helps you set your pins in advance, but it’s still you who has to add every single pin to the schedule.
- BoardBooster has a unique ability to actually repin (Tailwind creates new pins every time you schedule with it). When you manually repin something on Pinterest, you do not create a new pin, right? So BoardBooster is the actual replacement for manual pinning, almost as if you hired a virtual assistant to pin for you when you are on vacations.
- BoardBooster is more affordable for a beginner – you can start with $5 a month for 500 pins and you will pay it monthly. The next plan is $10 a month for 1000 pins. If you go over your monthly limit, BoardBooster will not pause your campaigns, you will see a little warning in your billing page so that you can adjust your budget for the next month or slow down your pinning if you don’t want to pay more.
Tailwind is pushing you to pay for a year upfront if you have a more or less affordable pricing.
I wanted to show you the most unique features BoardBooster offers because most of the users who get disappointed with it, probably just didn’t explore the tool well enough and didn’t set up the most efficient campaigns!
BoardBooster Pin Sourcing Campaigns
I love this tool and recommend it to anyone who is just starting a new Pinterest account or needs to increase the number of boards on the account. Imagine you create a new board and now you need to find most popular and relevant pins.
To do it manually and without overwhelming your followers, you would have to login to Pinterest couple of times a day, search for the desired keywords, check the pins in the search results, try to guess which one is popular (on most devices Pinterest doesn’t show you repin counts for pins anymore).
And now imagine you created 10 new boards and you need to do all of this for 10 new boards. That’s a crazy amount of time!
I love Pin Sourcing Campaigns because they automatically find the most popular pins from other people’s boards and pin them at the pace you define. Like, you can add 2-5 new pins a day to each board if you have brand new boards and want to grow them faster. Or you can add 1 pin in 3 days if you board is already big enough but you just want to keep it always fresh.
If I didn’t use BoardBooster, I’d have to always keep in mind or track it with numerous spreadsheets when I pinned what and to which boards.
This headache is gone because I just set the minimum of 50 repin counts (or even higher for some niches), I find boards with high repin rates using another BoardBooster tool – Best group boards, or even using Pin Groupie.
BoardBooster Scheduled Campaigns
The best results (in terms of repin counts) I achieved with Scheduled Campaigns. This happens because you have control over the exact time of publication to each board.
BoardBooster’s recommendation is to use these campaigns to create a spike of exposure for your brand new pins. You can do achieve these spikes if you know which of your boards (your own or group boards) have the best repin rates, and if you know when is the time your audience is most active on Pinterest.
Knowing all these variables, you are able to set the exact sequence to pin your new pins first to the most relevant, and most active boards to give them the initial boost.
I came up with my own little hack for Scheduled campaigns which allows me to use them even more efficiently. I share it in my BoardBooster video course over here.
You can see here that for some pins I get up to 36 direct repins with these campaigns. By direct repins we mean repins of that particular initial pin URL, so you can see from the screenshot below that the summed repin counts (repins of repins made by other users) reaches 252 for just his pin instance.
And if you want to dig deeper and check this post on my blog – you will see that for all the pins I had for this post I’ve got 11,000 repins in total.
BoardBooster Random Campaigns
I use random campaigns to spread my best-performing pins to multiple group boards over time. BoardBooster takes the trouble of minimizing duplication automatically. So if you don’t change the default settings, you will never pin the same pin more than once in 5 days. You can set this to even longer period if in most of the boards they don’t let you pin the same pin more than once a month for example.
BoardBooster’s Random campaigns are a unique tool which creates actual repins of your pins and doesn’t create a new pin from your blog like Tailwind does.
My experience with Pinterest tells me that repin counts do help your pins to get more visibility and rank higher in search results. Especially if you manage to get a spike in early exposure when your pin is still new. This is why I believe that Tailwind’s new pins over and over just create an army of duplicate new pins each one with 0 repin rates.
Unlike for tribes in Tailwind, to use BoardBooster Tribes you don’t need to pay an extra fortune to use them. In fact, you don’t pay anything extra for using tribes, you just pay your regular one cent per pin when you repin something from a tribe. When tribes repin for you, it’s paid by those who repin.
I mentioned before that BoardBooster is really an automation tool and Tailwind is just a scheduler, which means you have to add each pin to the tool manually. The same applies to Tribes. If you want to participate in Tailwind tribes, you are obliged to manually schedule pins from them to reciprocate.
BoardBooster does this on your behalf – you need just to apply to the tribe, add your pins, add 1-2 boards to which you will repin from this tribe and forget about it for a week. Once in a while, you should check BoardBooster tribes to vote for removal or accepting of new members or for removal of irrelevant pins.
I know that if you just set lots of Tribes and don’t try to optimize your presence, it might end up with a big part of your monthly budget spent for repining other people’s content. How to avoid this and how to get stats like on the screenshot below from your tribes, I show in my BoardBooster video course.
- Why Investing Your Time into Pinterest?
- Why do you Need Pinterest Schedulers?
- Why BoardBooster is my Favorite Pinterest Scheduler?