When we talk about social media marketing, what usually comes to mind is a summary of everything a strategist plans and hopes to achieve with the use of social media. While this is partly true, it’s just half of the equation. The other half signifies the action guides that would let the social media strategist know whether she’s falling or succeeding. Each comment, like, reply, or post serves an important purpose.
More specific strategies make the execution more effective, too. Remember to always make the strategies concise. Stay away from broad and lofty plans. These are immeasurable and unattainable at the same time.
We’ll be sharing to you step by step plan to make a successful and significant social media plan.
1st Step: Make clear and attainable social media campaign goals that complement your business goals and objectives.
Remember to make SMART objectives.
Take note of how important goals are. Without it, you won’t have any way of measuring and checking your ROI or your success.
Every goal you make should be specific, measurable, achievable or attainable, relevant or related, and time-bound.
2nd Step: Get to know everything you can about your target market.
The principles of customer service are the same before and now. When we talk about knowing who your target market is, this means you have to understand them beyond their gender, race, age, and socioeconomic status. You have to understand their needs, preferences, and motivations.
You must also be ready to learn the changes in them along with the changes in technology. You have to know that along with technological changes are radical changes in customer’s expectations from businesses. You must have answers to the difficult questions of your customers.
3rd Step: Study your competitors and make sure to deliver more than what they can do.
Seeking leverage is essential if you want to gain a lead in the cutthroat competition. Having relevant and meaningful content is only a part of the equation. The other parts are getting this message into your audience and persuade them to do something about it.
It wouldn’t make sense if we only get the message across and not get any favorable feedback. So, make sure to study your competition. Be better than them. Send the message in ways different from what they’re doing, and make sure your message is more useful compared to theirs.
4th Step: Remember to make social media audit a part of your campaign.
You need to test and measure the efficacy of your social media marketing efforts.
If you already have the tools to help do the audit, take one step back and see the extent of what you have already done
Ask yourself the following questions then:
- What among these has been working for me and my campaign?
- What’s not effective among these steps?
- Who did I effectively engage via social media?
- What are the networks useful and relevant to my target market?
- How does my social media availability compare to my competitions?
Once answers to all these questions are in, then it’s a perfect place to start planning and improving on the results.
5th Step: Create a calendar for your social media content
Content sharing is essential, but you also need to have a working plan when you will be sharing specific content to achieve the best impact. This is why keeping a social media calendar is significant. The social media calendar you make should include the amount of time you need to spend in audience interaction.
You must also create a schedule when you will post this social media content.
One app that can help you manage your social media posting schedule is Hootsuite. You can link all your social media account, prepare the content ahead of time, and choose the date and time when the said content should be posted.
Your social media calendar is the best place for you to plan all of your social media efforts. You can even plan videos, images, blogs, and other content you would like to post on a specific time. Your calendar can also be an excellent tool to make sure that the gap between each post is appropriate
6th Step: Evaluate, test, and adjust the strategies you came up with.
The social media plan is a huge part of one’s business. Even the strategist who came up with up cannot, with all certainty, that the plan will work 100 percent. All the more at first try.
The very best way to start is to implement the strategy planned and measure the results.
It’s similar to trying a plan to fix something huge. You can’t be certain that the fix that you came up with will remedy the problem. The only thing you can do to achieve optimal results is to do a dry run. Test the idea first, see the results, tweak for important, test again, until you achieve the desired results. Testing it twice is more than merely executing it on a grand scale the first time. That’s better than praying that it will miraculously work 100 percent.
Trial and error will give you a better view of how your target audience will perceive and accept your plan and work on improvements to give them the experience fit for them.
These are just simple strategies that can help you achieve better results for your social media marketing efforts.
It’s okay if things don’t go the way as planned the very first time. Get to know your audience, feel them and get into their shoes to get a clearer perspective of what they want and what they need. You’ll soon realize that the best marketing strategy of all time is always premised on knowing what your market wants, catering your message and efforts toward meeting these needs and executing your strategies in the best way you can.
In no time, you will figure out that you are now making successful social media campaigns, one plan after another.
Good luck and enjoy your win!
Author Bio: Patrick Bailey is a professional writer mainly in the fields of mental health, addiction, and living in recovery. He attempts to stay on top of the latest news in the addiction and the mental health world and enjoy writing about these topics to break the stigma associated with them. Patrick is currently a writer for Mountain Springs Recovery as well as on his own blog.
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I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.
I get traffic but no conversions back to my site?
Hi, just like any social media campaign, you have to ask yourself these questions: “Are you targeting the right audience?”, “Are you producing clickable and persuasive content?”, “Are you providing valuable information?”. In the end, it all comes down to the quality of your content. Hope this helps!