Have you finally taken the step to quit your corporate job and start an online business of your own? If you are here, then I am sure you are looking for ways on how you can earn money by just working from home while wearing your pajamas. I mean, who wouldn’t want this, right? You will be able to manage your time, spend time with your family, and avoid going through the morning traffic.
If that is the case, then you have come to the right place because I will tell you about one of my top income-generating businesses: being a Pinterest Manager.
What Is Pinterest?
First and foremost, before you start searching for Pinterest manager jobs, you will first have to know and understand what Pinterest is. I know that whenever someone mentions Pinterest, what most people will think of are just aesthetic images and quotes. I mean, they are not wrong on that. But what they do not know is Pinterest is so much more.
Did you know that I have successfully built my online business just through Pinterest? Yes, I get my blog viewers from Pinterest, and most of my course students are from there.
So, in a nutshell, Pinterest is used for discovering new inspirational content, which includes in many cases, users with buyer intent. People who often search for recipes, DIY ideas, home decor inspirations, and more, come on Pinterest. So think of it as Google, but with images. And just like Google, Pinterest aims to answer a question. Another best thing about Pinterest is that you can freely promote yourself and your services for free! You just need to make a nice, attractive pin, use the right keywords on your title and description, and you are all good to go.
This means that if you are an online business selling something, a life coach that has something to offer, a blogger, or an entrepreneur planning to promote your business, then Pinterest is the best place for you.
What Is A Pinterest Manager?
Because individuals and business owners alike are now seeing the benefits of Pinterest, the competition on the platform has now become a bit harder. These business owners will probably have to put twice the effort into making pins, scheduling them, adding descriptions, filling up their boards, and more.
Now the question is, do business owners even have time to do all that? Take into consideration that they have to focus on their business itself and maybe their employees. So, this is where a Pinterest manager comes in.
A Pinterest manager is a Pinterest expert who assists businesses in meeting their marketing objectives using the platform. They are familiar with the platform and efficient marketing tactics. Pinterest managers ensure that their clients receive a good amount of Pinterest traffic, allowing their clients to focus on other elements of their business.
What Does A Pinterest Manager Do?
Now you may ask: What does a Pinterest Manager actually do? The possibilities on Pinterest are endless and it could be overwhelming at times, that is why bloggers and business owners alike are now searching for highly capable Pinterest managers.
And to put it simply, a Pinterest manager handles everything that happens on their clients’ Pinterest accounts. This involves, if necessary:
Creating A New Business Account
As a business, your clients must be willing to create a business account or convert their existing account into a Business one. This is because Pinterest business accounts have much more to give than a personal account. On business accounts, you can track the analytics of your pins and your audience.
Aside from this, A Pinterest business account gives you access to Rich Pins which is a type of Pin that offers more information about your blog post or website. For product Pins, that include pricing information and other product specs. For recipe Pins, this can include the list of ingredients, etc. This is also beneficial for SEO ranking as it can give you more keywords.
Use Keywords And SEO-Friendly Content
A Pinterest manager should be able to use SEO-friendly (Search Engine Optimization) descriptions and titles on the pins. I know this might sound intimidating but there are several free online tools that can help you with this. But to put it simply, SEO are keywords that will help you rank on a particular topic. For example, you are in the recipe niche. Then you may want to use keywords like “healthy recipes” “weight loss recipes”, and more depending on your topics.
Pinterest Board Creation
As a Pinterest Manager, you have to strategically organize your clients’ pins per topic or niche. Again, you can use SEO-friendly keywords for the boards’ titles and descriptions. For example, you can create several boards under recipes such as; “Keto Recipes”, “Vegetarian Recipes”, “Low Carb Recipes”, and more.
Another bonus is to join group boards! If your clients are completely starting from scratch, then a good method to gain followers and repins on your pins is by joining group boards. Through this, you will just have to publish the pins on a specific (and related) group board and just wait for the other members of that group board to repin your post.
Creating And Designing Pins
A Pinterest manager should also have an eye for design. But this does not mean you have to be an expert at Photoshop. What I mean by this is that you must know what kind of images look attractive to people. If you do not have Photoshop, then do not worry because you can easily use Canva which is an online design tool that you can use for free! And the best thing about this? They have readily-made Pinterest pin templates you can take advantage of!
Scheduling and Posting Pins
As a Pinterest Manager, you will also have to handle the posting and scheduling of pins. But before you do that, you must identify when the best times to post on Pinterest are. These are the times when users go on Pinterest to search and scroll. Generally, the best time to post on Pinterest is between 8 pm and 11 pm (when people are on their way home from work or preparing for bed) and between 2 am and 4 am.
Once you have determined which best time slot works for your clients’ accounts, then it’s time to schedule the pins. Sure, you can post everything manually but that takes too much time, especially if you are planning on handling multiple accounts from different clients.
If an account is just starting out, you can use Pinterest’s scheduling tool for free. You can schedule Pins up to two weeks in advance in your current time zone. Though you can only schedule one Pin at a time, you can have up to 100 Pins scheduled for the future.
If you are planning on scheduling a lot of Pins on different accounts, then I highly recommend Tailwind. Tailwind helps schedule your pins and even recommends the best time slot for you (where users are most active)! Aside from this, there are no pin limits if you decide to go for their plans.
Track Pinterest Account Analytics
A Pinterest manager will additionally track metrics from Pinterest and Google in order to determine marketing performance. So, as a Pinterest Manager, you will have to ask your client what their goal is. Do they want to drive traffic to their website or blog? Are they looking for more email subscriptions? Do they want to sell their course? If your client has a business account, then all of this can be tracked and seen.
How To Become A Pinterest Manager
Sure, spending your time on Pinterest browsing photos could be one factor in why you should start becoming a Pinterest Manager. But just as I said, Pinterest is so much more than just clicking on an image and saving it on your device.
With that said, I have here 7 effective steps on how you can easily become a Pinterest Manager:
1. Learn Pinterest Marketing
Every one of us starts from scratch, and a Pinterest manager is no different. I mean, I am sure not a lot of people know that you can earn money and start a business on Pinterest, right? But since you are one of the lucky ones to know about it, then you should take advantage of it!
First, you need to study about Pinterest more. You need to keep up with Pinterest updates and what happens on the platform and what changes the developers are making or adding.
Aside from this, you need to know what kind of pins work best on Pinterest. Personally, I suggest tall, vertical pins with high quality and bright images. The font must be big and bold so that it will easily catch the attention of the users. And lastly, you must learn how to identify and use the right keywords on Pinterest. SEO is a big thing on the platform if you want your pins to be recommended to users that do not follow you. If your pins do well, they will be recommended at the top of the search results page on the website.
Does this all sound overwhelming to you? If it does, then do not be scared! It may sound like it but it’s actually pretty easy and understandable. And if you need a little more guidance, I have here a free Pinterest masterclass and also my paid Pinterest course where I will guide you on the basics of Pinterest to understanding SEO, seasonal content, and more! Reserve your seat here.
2. Learn About Tailwind
Tailwind is an amazing Pinterest scheduling tool that will save you time and effort. Tailwind is the officially authorized Pinterest scheduler. It’s quite handy for scheduling pins of other users in bulk. I also actively use Tailwind to check Pinterest analytics.
Another awesome feature of Tailwind is that it tells you when users are the most active so you can schedule your pins on that time slot. This, in turn, will give you engagement on your pins so that it could have a higher chance to go viral.
With this, you can then accept more clients since you have more than enough free time on your hands!
3. Stay Updated With Seasonal Trends
Just like a social media manager, you have to be updated with the latest trends and content on Pinterest. Seasonal content actually do pretty well on Pinterest as people are always on the lookout for the perfect gift to give on Valentine’s day, delicious recipes for Thanksgiving, and cheap Christmas decor for the jolly season. Of course, you also have to pay in mind to use the right keywords for this. I recommend using three hashtags on your pin description.
With seasonal content like holidays, I suggest making and scheduling pins a month (or two) early so that when people do search for those, your pins will already be at the top page of the search results as they already gained more than enough clicks and interactions.
4. Create A Pinterest Portfolio
If you are just starting out on Pinterest and you have zero clients, then do not worry because you can still make a Pinterest portfolio using your own account! You just have to create your own Pinterest business account and make it grow. You have to keep track of your analytics and see if your page is performing better over time. You have to also stay consistent with your pinning schedule and create attractive pins. This will help convince your clients to hire and entrust their Pinterest accounts to you.
5. Analyze Your Competition
There’s nothing wrong with scoping out your competition (as long as you don’t copy them step by step). What I mean by analyzing your competitions is you have to see what they are doing with their pins, what strategies they use, and determine if they are effective or not. If they are effective, then take notes on what you have learned and gathered. If you noticed that they are not effective with their marketing, then determine what went wrong and avoid it on your side.
You can also look at how they present their service, how they created their portfolio, what they offer, and how they price their services.
6. Market Yourself As A Pinterest Manager
Of course, to get clients, you have to find them or make them come to you. And where is the best place to market yourself as a Pinterest Manager? On Pinterest, of course! Remember when I said to create your own Pinterest account? You can take this opportunity to create pins that are promoting you and your services! Yes, business owners do search on Pinterest for Pinterest Managers. And if you look at the “Pinterest managers” search result on Pinterest, you will find several professionals who create pins with their services.
If you need more ideas on how you can market yourself, you can create your own blog or landing page where all your details are stated: your name, experience, contact number, email address, and rates.
7. Choose A Niche (or not)
Having a niche will greatly help you and your clients to find each other. For example, you may want to focus on helping bloggers as a Pinterest manager. Or maybe you are looking for entrepreneurs on online store owners who are looking on promoting their products on Pinterest. You may also want to work for online coaches who want to promote their services on the platform. Or… you may choose to not have a niche at all and diversify your portfolio so you can meet more clients!
Pinterest Manager Salary
The salary for Pinterest managers usually depends on the experience you have within the field – just like any other job.
Absolute beginners can start their prices at $15 to $20 an hour. Those with more experience can package their services between $75 to $100 per hour. Meanwhile, according to Glassdoor, the estimated total pay for a Manager at Pinterest is $145,768 per year.
As I have mentioned, you do not have to worry if you have zero experience or have worked with zero clients. You just need to start creating an account yourself, let it grow, and add it to your portfolio. With this, you can start being a Pinterest Manager within 2 to 4 months!
If you need more ideas on how to make and present your packages, you can try scoping out your competitors. Look at how they price their service and get an idea from it.
Another great idea if you want to make an additional income by being a Pinterest Manager is by providing add-on service. This could range from writing a roundup post and making pins from it, shooting the photos you use in the pins yourself, and more!
Where To Find Pinterest Manager Jobs
Now that you know all the basics on how to start your Pinterest manager journey, you must know figure out where to go to find this job. And lucky for you, I have here 5 of the best places where to find Pinterest Manager jobs:
A great place to market yourself as a Pinterest manager and build connections with future clients and those in the same field as you are by joining Facebook groups. There are several Facebook Groups that are specifically aimed at Virtual Assistants and Pinterest Managers. Depending on the groups’ rules, you can then post a little something about yourself and your services, or reply to posts that are looking for Pinterest managers.
Just like what I have mentioned before, the best place to look for Pinterest manager jobs is on Pinterest itself! And why not prove your skills by designing an attractive pin showcasing your services? You could make an infographic pin, a click-worthy pin that leads to your landing page, or a blog post pin on why businesses should hire Pinterest managers.
Another great place to find clients is by going on Freelancing websites like Fiverr and Upwork. The good thing about these websites is that they will give you the chance to create a profile and market yourself there. You will have an About Me info, a section for your skills, and you can input your rates. Another benefit of freelancer platforms is that you can choose to be active or not to be active in looking for clients because there will be times when potential clients will be the ones reaching out or messaging you to work for them!
Create A Blog Or Landing Page
If you want to look more “professional” and you have some budget to make your own website, then I highly suggest creating one and making a landing page. A landing page is the first page users will see once they click the link to your website. So, from there, you must be able to market yourself and your services as well as your rates.
On the other hand, if you are someone who has some more free time on your hands and you love writing, then why not start a blog that mainly focuses on Pinterest marketing? You can add this blog to your portfolio so your potential clients can see that you have more than enough knowledge in the field.
Aside from that, your blog can be a great help in growing your own Pinterest account since you can create several new pins from each of your blog posts. With this, you are now marketing your blog (which has a great chance to grow and be monetized!), and yourself as a Pinterest manager.
Other Social Media Platforms
If you have a good following on Instagram, then why not post a story or two on how you are looking for clients? Or, just take me for example. I use Youtube to show and share my expertise on Pinterest marketing and through this way, I get a lot of messages from people asking if I could help or manage their accounts for them.
Promoting your services on social media is a great way to put your services out there as your family and friends can also share your post to their stories and feed, and so on and so on.
Are you excited yet to start becoming a Pinterest manager this year? I hope that I was able to clearly explained what Pinterest is and what a Pinterest manager does to start your journey. So, if you have more suggestions or tips on how to become a Pinterest manager, I would love to read it in the comments section below 🙂