Here is an up-to-date list of the best Pinterest courses selected and categorized for your convenience based on your goals, your niche and the type of business.
There are tons of reasons why you would not miss out on the benefits of Pinterest. If you are one of the people who think that Pinterest is just a website or another social network for beautiful images and wallpapers, then you will be surprised when I tell you that you can actually grow your business and even earn passive income with the help of Pinterest!
Yes, Pinterest is much more than a social media network. If you are curious, then read on to find out more!
What Is Pinterest?
To put it simply, Pinterest is a great marketing tool used to find fresh inspiring content, which often includes buying intent from users. Pinterest attracts people who are looking for recipes, DIY ideas, home décor inspiration, and other things. Consider it similar to Google, but for photos. You can search for something on Pinterest, and it gives you a result – basically a “visual discovery engine”.
Now, imagine if you are a blogger or a business, wouldn’t you want your website to come up when a user searches for a specific question that you can answer?
Benefits of Pinterest
Depending on what type of business, brand, or entrepreneur you are, this platform can help you grow in several ways. With the right pinning strategies, it can help drive organic traffic to your website, lead conversions, and attract new customers.
For Bloggers:
As a blogger, I am sure one of your main concerns is how to drive blog traffic. Through inbound links, Pinterest strategies have the potential to bring large quantities of traffic to your website. And because you can attach links on your pins, you can quickly direct your audience to the source (such as your blog). Because of this, it can help you drive more traffic to your blog than any other social media platform. But you must also take note that you must be able to produce visually-pleasing pins for users to be interested in clicking on your pins.
Another great thing about this network that is highly beneficial for bloggers is that bloggers can easily create and grow a community on the platform. One way to do this is by creating group boards. Pinterest Group Boards are shared boards that multiple Pinterest users can pin to.
If you’ve joined or created a Group board, you can invite other users to it. Not only does it help your pins reach a larger audience, but you can identify and message other fellow bloggers that are in the same niche as you.
For Business Owners & Entrepreneurs:
Pinterest is one of the more adaptable, cheap, and powerful marketing platforms for businesses trying to convert more leads, attract traffic to their websites, and build their own brand. Another good thing about this platform you might want to know is that the users on it have the highest purchasing intent of any other social media users. Remember, it’s similar to a search engine where people do their research before making a decision. So, even if users cannot make a choice right away, they can easily save your pins for future purchases. This is due to the fact that, in comparison to other social networks, Pinterest reduces the number of steps a buyer has to do in purchasing. It allows you to turn leads into sales at a far faster pace.
Another thing is that on this platform, there’s a higher chance of users finding your business than on Google. All you have to do is create pins about your business, use the right keywords, and follow the best pinning strategies, and you are on your way to having your pins ranked at the top!
And if you are an entrepreneur who offers your own services (let’s say a life coach), then you must be looking to build your email list – and Pinterest is the perfect place to get subscribers! Again, you just have to make a nice, high-quality pin about your services, maybe insert a freebie or reward when users sign up, and you are good to go! Pinterest will redirect them to your landing page immediately.
For Pinterest Managers / Pinterest VAs:
Because more people and businesses are discovering the benefits of Pinterest, competition on the platform has increased. These company owners will very certainly have to work twice as hard to create pins, schedule them, add descriptions, search trends, and more. And because business owners are already busy as is, this is where Pinterest managers or Pinterest VAs come in. As a Pinterest Manager, you will have to manage your clients’ whole Pinterest accounts and help them grow their businesses and brand.
Absolute beginners can start their prices at $15 to $20 an hour. Those with more experience can package their services between $75 to $100 per hour.
Why Take A Pinterest Course?
There is so much to learn on Pinterest. I have to admit that learning the basics of Pinterest is not enough. And when you think that you have done your research, you will realize that there are still more strategies and terms that you do not know.
This is where the right Pinterest Course will help your Pinterest journey become much easier.
When you take a Pinterest Course, you will be learning from experts that have years of experience on the platform. Another benefit of taking a Pinterest course is that you will be able to learn everything in one place and at your own pace. You won’t have to keep going back to Google and searching on different Pinterest topics each time. You won’t have to open a bunch of random tabs only to discover that they all basically have the same content.
Pinterest Courses offer you exclusive, first-hand experience and advice from Pinterest experts that have their portfolios and clients to back them.
How To Choose The Best Pinterest Marketing Course
There are more than hundreds of Pinterest Marketing Courses out there and not every one of them is the perfect fit for every Pinterest creator or a business owner. For example, a blogger has a different end goal from a business owner. This is why it is important to search for the best Pinterest Courses with the right content for your needs.
And if you are overwhelmed and confused about what you need to look for, then I have here four helpful strategies on how to choose the best Pinterest marketing course for you:
Course Level
You have to identify what level of understanding you have. Are you a complete beginner with no knowledge of the platform? If so, then looking for an advanced-level Pinterest Marketing course would be too overwhelming for you. As a beginner on Pinterest, you may want to look for courses that will:
- introduce and explain what the platform is about
- what it can do to help you
- how to create a Pinterest account
- how to create pins
- And more
And if you already know more than enough, then taking a beginner course won’t be any help to you. If you already know the basics, then you may want to look at the more technical stuff such as:
- Analyzing Pinterest analytics
- Keyword research
- Implementing SEO to your pins
- Using Pinterest scheduling tools
- And more.
Instructor Experience
Researching your instructor’s experience is probably one of the more important things you need to consider. Before taking on any course, you will have to make sure the course creator knows their stuff. Aside from this, you have to see if they are in the same niche as you. If you are a blogger, it would probably be best to find an instructor who is a blogger. If you are a business owner, then a business owner instructor would be best, and so on.
Most websites have a dedicated page for the About Me section of the instructor/course creator listing their experience, success stories, and more so make sure you take a look at that.
Aside from this, if they have a section for student testimonials and reviews, it would be best to take a look at it as well.
Perks + Bonuses
Most courses have an extra perk to them the moment you start or finish the course. Some examples are a free extra ebook, an exclusive Facebook group with all the students and instructors to give advice to each other, free pin design templates, a content calendar, and more!
Course Price
And lastly, you may want to look for a course that will fit your budget. And do not worry, because there will be. The programs could range from $20 to $500 depending on the content and course level. So, if you are just starting out, then you could find a very affordable course. But keep in mind that the more expensive courses are pricey for a reason: they give valuable and exclusive tips, strategies, and perks that you probably won’t find anywhere else.
The 10 Best Pinterest Marketing Courses For 2023
Now that you are aware on what to look for when searching for a Pinterest online course, it is now my job to introduce you to some of the best courses that are currently out there. Rest assured that these courses are all rich in content and knowledge, as well as very reputable course creators and experts in the field.
1. Pinterest SEO Traffic Secrets (by Anastasiablogger)
The Pinterest SEO Traffic Secrets course is an online Pinterest Marketing course I made where I share some of the best practices and strategies on Pinterest. In this course, I teach you the basics of the technicalities of the platform. I give you tips on how to make viral pins, create rich pins, keyword and SEO research, and basically everything you need to know on how to drive traffic to your website.
But what makes this course unique from the others is that I focus on SEO and keywords on Pinterest. SEO is basically researching and implementing the best keywords to use on your pins so that your pins can rank more easily and quickly.
I spent at least six months after starting my blog trying to get some traffic from Google. It was the worst place to look for traffic for a brand new blog because Google puts new sites into the so-called “sandbox”. Then I switched my focus to Pinterest and it just clicked! By the end of the 10th month of blogging, Pinterest traffic helped me to quit my 9-5 job to spend more time working on my blog!
I’m getting over 300 000/mo pageviews to my first website from Pinterest a month. With my second site, I received over 70,000/mo pageviews from Pinterest in the third month since I started it! Some of my pins went viral wildly, so I could see these exciting real-time numbers in my Google Analytics.
And I realized that all I had to do is to start using SEO strategies and pin them more strategically. My traffic doubled from one month to another! My list of email subscribers tripled in two months.
This course would be perfect for you if you are a beginner on this platform or consider yourself an Intermediate marketer. It can teach you to build your account from scratch or to fix your account if the traffic has been stagnating for a while. It will help you promote your new content and drive tons of traffic to your old content!
My course is especially perfect for bloggers, individuals who are selling services on their website, big and small business owners, and those who own an eCommerce store or website.
The course includes a module that shows specific tips for eCommerce sites that will help you create efficient pins even if you don’t plan to attach any blog or content section to your store. The principles of Pinterest SEO are the same for any type of website, be it a blog, an eCommerce store, a site, or a service provider.
In this course, I also offer a bunch of exclusive perks and freebies such as:
- Lifetime access to all the course content and updates
- A workbook to help you go through the modules and structure your knowledge
- Bonus: Feedback and your questions answered in my private Facebook group for 12 months ($47/mo value for FREE)
- Bonus Pinterest Secrets Module ($467 value for free!). You will get access to all my tricks as a bonus to the fundamental Pinterest training. Hence the word “Secrets” in the name of my course.
- 20 Pinterest Canva HQ Image Templates designed by a professional graphic designer ($49 value for free!)
- 15 Pinterest Photoshop Image Templates ($49 value for free!)
But personally, what makes this course really valuable is that I constantly update it with the latest changes on Pinterest. Pinterest is changing, and this happens a lot faster than we probably would like it to. Some Pinterest algorithm updates can dramatically change the ways you promote content on this platform. So, with this, I consistently notify all my students about the updates and give them access to an entirely new module for free so that no one (from my students) gets left behind!
What you can find in Pinterest SEO Traffic Secrets Course:
- Module 1. Setting Up Pinterest Account
- Learn the foundational settings you don’t want to miss as a business account owner on Pinterest.
- Module 2. Pinterest SEO (Search Engine Optimization)
- In this module, you’ll go from the basics of understanding how search engine optimization on Pinterest works, to all the methods of keyword research that are available on the platform.
- Module 3. Pinterest Boards
- Learn all you need to know about group boards whether or not you should be using them, and how.
- Module 4. The Best Ways to Check your Pinterest Analytics
- In this module, you will learn how to read Pinterest native analytics and how to track Pinterest traffic in your Google Analytics tool.
- Module 5. Manual Pinning Technique
- Learn all the methods of creating pins manually, the recommended best practices for this year, and the things you must avoid doing.
- Module 6. How to Design Pins that Stand Out
- Learn how to create click-worthy pins in various design tools from Canva to Adobe Spark and Photoshop.
- Module 7. Tailwind Tutorial – How to Schedule Pins Efficiently
- Learn how to use additional tools like Tailwind Communities and Smartloop – Pinterest’s number 1 pin scheduling tool.
- Module 8. How to Create Video Pins
- Understand the advantages but also the downsides of the video pins and how you can do your best to minimize those downsides.
- Module 9. Pinterest for eCommerce
- This module will give the best tips specific to eCommerce sites and highlight their typical mistakes.
- Module 10. Bonus! My Top Secrets and Pinterest Hacks
- How to make people save more from your website;
- Which niches work best on Pinterest;
- The best types of content that can go viral on Pinterest and more!
Get the course here.
2. Pinteresting Strategies 2.0
Pinteresting Strategies 2.0 by Carly (blogginglikeyoumeanit), is perfect for those who are not interested or have no plans in using a Pinterest scheduler. This course will teach you how to set up your profile and boards right away from the start. The course will also teach you how to start pinning the right way so you can gain enough website traffic to your blog or site. Carly will teach you everything without the help of any paid scheduling tools so this is especially perfect if you are on a budget and you do not have the resources to avail a monthly plan on a scheduling tool.
Pinteresting Strategies 2.0 will also help you with what the platform looks for in terms of keywords so that your pins can grow viral.
In this course, you will also get:
- The popular “Pinteresting Strategies” base course ($97.00 value) along with Carly’s other paid courses
- Bonus video training from her mastermind group
- 15 free pin templates
You can avail the Pinteresting Strategies 2.0 for $97 here.
3. Pinterest Ninja
It’s a course by Megan (LoveFamilyHealth) who was able to turn her blog into a six-figure business in just 18 months! This course is perfect for beginners who are just starting out. After enrolling, you will have unlimited access to this course for as long as you like – across any and all devices you own. You will also get future updates with the modules for free!
This course teaches you the following:
- Creating a Pinterest for Business account
- Claiming your website and enabling rich pins
- Keywords, SEO and account optimization
- How to create high converting pins
- Pinning Strategies
- Analytics and Pin Metrics
You will also get some really helpful and exclusive perks and bonuses once enrolled in the course such as:
- Free lifetime access to the private student Facebook group which also includes monthly training, collaboration with other students, and a community to answer all your questions.
- A free crash course on starting and growing your email list.
- Weekly group coaching sessions.
You can enroll in this course for $147 here.
4. Pinterest VA Ninja
Pinterest VA Ninja is another course from Megan (LoveFamilyHealth), but this time, it is especially targeted for those who are interested in becoming Pinterest VAs or Pinterest managers! This course will basically teach you everything you need to know to start a successful Pinterest Virtual Assistant Business!
Megan was able to average $5 thousand dollars a month with her Pinterest Virtual Assistant business, this is why she made this step-by-step guide on how to establish a Pinterest Virtual Assistant / Manager business.
In this course, you will learn how to:
- How to create a website
- Price and package your services, and how to decide your hourly rates
- Do an account audit
- Register as an official business, insurance, contracts, and more.
- Find and onboard new clients
- Market yourself
For freebies and bonuses, you will receive:
- Lifetime access to the VA Ninja template library which includes marketing strategies and templates of monthly packages, contracts, questionnaires, monthly reports, and more.
- Printable Worksheets
- Editable Templates
- Free lifetime access to the private student Facebook group
- Weekly group coaching sessions
You can avail the Pinterest VA Ninja Course for $303 here.
5. Pinterest Popular
Pinterest Popular is a great beginner course for those that already have the pins and the content, and are ready for the next step – to go viral and get popular on Pinterest! This course implements a 3-step system that shows you step by step how to get more traffic, more subscribers, and more sales for FREE with Pinterest.
With this course, you will not only get an impressive increase in the number of followers, but you will also see improvement in your sales, website traffic, and more!
You will also be getting added perks once you avail the course that includes:
- The Ultimate Pinterest Tracker
- Course Notes and Worksheets
- Special BONUSES including $30 Tailwind Credit
You can avail the Pinterest Popular course here.
6. Pinterest Strategy Course
This is an advanced guide on everything you need to know to be successful on Pinterest! This course was created by Monique (myperfectitinerary) who grew her blog exponentially over the years.
In this course, you will learn how to set up a Pinterest business account and optimize your profile for Pinterest’s algorithm. You will also learn how to create attractive and click-worthy pins that will redirect users to your website. Aside from this, the course will also teach you some monetization tips and Pinterest marketing strategies.
You can avail the Pinterest Strategy Course for $49.99 here.
7. Pinterest Like A Boss Training
Pinterest Like A Boss Training is a course by Barbara Boss (girlcreateit) who has over 10 years of experience on the platform and is specially made for those who are selling products and are looking to increase their website traffic and sales. This course will save you countless hours building your own online brand on Pinterest. Barbara will teach you everything via video training and the course will be updated quarterly.
In this course, you will learn how to:
- Set up your profile for sales
- Set up your boards the right way
- Set up your Pinterest tags for tracking and analytics
- Make pins that attract customers
- Use Video Pins
- And more
You can avail the Pinterest Like A Boss Training Course for $497 here.
8. Slaying Pinterest Design
If you already know the how-tos and technicalities on Pinterest but you still can’t seem to achieve your goal for website traffic, then it could be the time to focus more on your pins themselves. The Slaying Pinterest Design course is a unique course as it focuses on the pin design aspect. This course will teach you how to create stunning and click-worthy pins that are sure to convert into website traffic!
This course will teach you how to use the proper font, color, and layouts to gain more engagement on your pins. You will also learn how to find the best photos to use in your Pins, and how to arrange them in a way that they are attractive and click-worthy. The course will also teach you how to make your own pin templates on Canva and Photoshop.
You can avail the Slaying Pinterest Design Course for $183 here.
9. Pinterest Studio
The Pinterest Studio by Katie Grazer is a course that aims to help you gain traffic to your website while learning how to monetize it at the same time! Katie Grazer will teach you the exact system she used on how she grew her monthly Pinterest views to 500k in only a couple of months. The Pinterest Studio course is perfect for beginners and advanced Pinterest users, bloggers, entrepreneurs, business owners, and influencers.
The course curriculum includes:
- Creating your profile
- Choosing the right niche for you
- Pinterest SEO: Keyword research and finding the best hashtags
- Claiming your website
- Setting up rich pins
- The anatomy of great pins
- Group boards
- And more!
You can avail the course for $79 here.
10. Pathway to $2K Workshop
The Pathway to $2K Workshop course is a ~60-minute training where you will learn how to scale to $2000 income quickly. This course is specially made for Pinterest managers and Pinterest VAs who are just starting out in the field.
This powerful training will help a beginner Pinterest VA quickly launch their business forward or help a Pinterest Manager increase their revenue effortlessly with exclusive tips and secrets from the course.
This workshop covers:
- The best fast-action services to offer
- How to bundle your services into a package
- What to charge
- The top mistakes to avoid
You can avail the Pathway to $2k workshop course for $199 here.
Final Thoughts
There are several reasons why you would want to avail a Pinterest marketing course right now. Not only will you be able to raise website traffic to your blog posts or website, but you will also be taught how to create great content and pins on Pinterest, increase leads and conversions, and take advantage of how you can earn passive income on the platform!
With that in mind, I hope I was able to help you find the best Pinterest Course perfect for you! If you have more courses in mind that I wasn’t able to mention, feel free to leave them in the comments below!
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I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.
