If you’re a small business owner, blogger, or content creator, Pinterest can help bring a lot of visitors to your website. But to make the most of Pinterest, you need to use the right keywords.
Keywords are the backbone of your pins. What I mean by this is the best way to make your Pinterest content go viral and relevant is to fully optimize your pins with keywords!
And if you do not know where to start, then do not worry because there are quite a number of tools out there to help you out!
With that said, I have here a list of the best Pinterest keyword tools for SEO that you can start with!
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Benefits of SEO on Pinterest
SEO stands for Search Engine Optimization. It is a way to make your website or content easier to find when people search for things on the internet, like on Google or Pinterest.
This works by using relevant keywords in your content to make you appear in search results easily.
Users go to Pinterest to find ideas, products, and solutions by searching related keywords, much like they do on Google. Using SEO on Pinterest can bring great benefits to your brand or business. Here are some key advantages of focusing on SEO for Pinterest.
1. Target Audience Visibility
Pinterest SEO helps your content show up more frequently in user searches. When you optimize your pins, boards, and profile with relevant keywords, Pinterest is more likely to display them to users who are searching for similar content.
This means your target audience on Pinterest will see your pins, which leads to greater exposure and conversion for your business or blog.
2. Free Website Traffic
Pinterest can be a powerful tool for driving traffic to your website. Each pin can include a link to your blog, product page, or online store.
When users click on your pin, they’re taken directly to your site. Optimizing your pins with SEO helps more people discover and click on your pins which sends a number of web visitors to your site.
3. Evergreen Content
One of the best things about Pinterest SEO is that it provides long-term benefits. Unlike other social network like Instagram where posts disappear quickly, Pinterest pins can continue to generate traffic for months or even years after they’re posted.
A well-optimized pin using the right keywords has the potential to keep driving traffic long after you’ve uploaded it.
The Best Pinterest SEO Tools
1. Pinterest Search Bar
You don’t always need a fancy tool to find the best keywords for Pinterest. Sometimes, the answer is right in front of you. The Pinterest search bar is a simple yet powerful tool for discovering keywords.
When you type a word or phrase into the Pinterest search bar, you’ll notice a list of suggested keywords pop up. These suggestions are based on what other people are searching for on Pinterest.
This means the keywords are popular and highly relevant. And the best part?
This strategy is free to use and you will know that the keyword suggestions are always up to date because it comes directly from Pinterest users.
What you will need to do is start by typing a broad keyword related to your niche into the Pinterest search bar.
As you type, look at the suggestions that appear below. These are keywords people are searching for right now – these suggestions can appear as short or long-tail keywords.
Write down or copy the keywords that make sense for your content. You can use these keywords in your pin titles, descriptions, and even in your board names.
2. Pinterest Trends Tool
Another free Pinterest keyword tool is the Pinterest Trends tool.
Pinterest Trends is a feature that lets you see what’s currently trending on Pinterest. This is useful because trends can change depending on the time of year or what’s popular at the moment.
With Pinterest Trends, you can search for a keyword and see how popular it has been over time. You can also explore trending keywords in specific categories, which helps you plan your content ahead of time.
You can also get a lot of ideas using these tools because you will see recommended keywords, their search volume, and more!
To use this tool, go to Pinterest Trends.
Type in a keyword or topic that’s related to your content or scroll down the page to see some keywords immediately.
Once you have typed in a keyword to search, check the graph to see how the keyword has performed over time. You can also see related trending searches and get new keyword ideas.
Pinterest Trends tool is great for discovering seasonal trends and jumping on trending content early.
You can read my article about Pinterest Trends to know more about the tool.
3. PinClicks
Another great Pinterest search engine optimization tool perfect for content creators is PinClicks. This tool helps you optimize your pins and Pinterest content to get more traffic by showing you the hidden stats, and keywords of high performing pins for any keyword. PinClicks also helps track your Pinterest search rankings.
You just need to type in your main keywords in the search bar and the platform will give you all the stats for those search terms.
They give each pin a custom “Pin Score” to tell you how popular & fresh it really is.
PinClicks offer a free trial and you can use my coupon code anastasiablogger to get 25% off on any plan.
4. PinInspector
Another helpful tool to improve your SEO Pinterest strategy is Pin Inspector. This tool can quickly generate hundreds of top popular keywords directly from the Pinterest autosuggest engine!
Another best thing about this platform is that the platform will show you the search volume and competition data per keyword so you can gain insights into these terms more.
You can also take a look at Pinterest’s trending keywords by clicking the “Latest Trends” button to extract the current latest trending searches directly from the Pinterest Trends section!
Pin Inspector also has a Board Analyzer tool that can extract 14+ data points for every Pinterest board found. This means that you will be able to tell which content you can repin to your board for maximum traffic.
Get Pin Inspector with $20 OFF
5. Tailwind’s Free Pinterest Keyword Tool
Tailwind is a tool that many Pinterest users love because it helps you schedule pins. But it also has some useful features for keyword research.
The platform has its own best Pinterest keyword tool that gives you keyword phrases and shows their potential reach on Pinterest. This is great because what their tool does is they suggest keywords based on your website or blog posts!
To use Tailwind’s keyword tool, simply enter your homepage URL or the URL of a specific page or product, and the tool will generate a targeted list of trending keywords that match the content of the page and speak to your audience.
Review the keyword list and choose the words or phrases that align with your business goals. Focus on keywords that are highly relevant to your content, are growing, and have the potential to attract the right audience.
You can sign up on Tailwind here.
6. Pinterest Analytics
Pinterest Analytics is another built-in tool, but it’s only available to people with a Pinterest business account – not a Personal account. You can check out my article on how to create your own Pinterest business account.
With Pinterest Analytics, you can see how your pins are performing, what keywords are bringing in traffic, and who your main target audience is. Checking in on your Pinterest Analytics is very important if you want to improve your Pinterest marketing strategy and that you will not get left behind by the platform’s algorithm.
For example, if you notice that your pin about “Healthy Recipes” is getting a lot of engagement, you can dig into the data to see which keywords are working. If the keywords “Healthy Vegan Recipes” or “Budget-friendly Healthy Recipes” are driving traffic, you can focus more on those keywords in future pins.
7. Pingenerator Keyword Research Tool
Another great Pinterest SEO tool is Pingenerators Keyword Research Tool.
The platform and UI of the page is very straightforward. Just type in a keyword you want to use and the website will recommend you a bunch of search results related to that keyword as well as the volume per keywords.
Of course, if you want to reach a wider audience, it is best to use the top keywords with high volumes.
6. Google Keyword Research tools
There are several keywords made for Google SEO that can be powerful and helpful for Pinterest SEO as well! This include tools such as Ahrefs, SEMrush, Ubersuggest, and more!
These tools provide keyword research, search volume data, backlink analysis, and competition tracking. You will mainly just need to write your keywords on the platforms’ search bars and it will give you suggestions and analytics towards those keywords.
7. Keywordtool.io
KeywordTool.io generates keyword suggestions based on autocomplete data from search engines like Pinterest, Google, and YouTube.
It’s perfect for finding long-tail keywords that may not show up in broader keyword tools. Since it’s designed to work with multiple platforms, it’s very versatile.
To start using this tool, you just need to go to KeywordTool.io and select Pinterest as the platform.
Type in a keyword and let the tool generate keyword Pinterest keyword suggestions. The platform will generate a large list of keyword suggestions very quickly!
8. Google Keyword Planner
Google Keyword Planner is another tool designed for Google SEO, but it can be very useful for Pinterest too. It shows you how many people are searching for specific keywords on Google, and many of the keywords that work well on Google will also perform well on Pinterest.
To start, you just need to sign up for a free Google Ads account to access Google Keyword Planner.
Enter a keyword related to your content or niche and Google will give you data about the search volume and suggest other related keywords.
9. Check Related Pins
Another good way to find keywords is by looking at popular pins related to your topic. When you search for something on Pinterest, the top pins that show up have usually been optimized with trending, successful keywords.
Click on some of these pins and check out their titles, descriptions, and hashtags. These are often filled with useful keywords that you can also use for your own content.
How to Use Keywords on Pinterest
Now that you know where to find keywords for your Pinterest content, let’s now talk about how to use these keywords in your content:
1. Add Keywords to Pin Titles
The title of your pin is one of the first things people see, and it’s also important for Pinterest’s search algorithm. Make sure you add relevant keywords to your pin titles so that your pins can be easily found in searches.
For example, if you’re sharing a pin about healthy vegan recipes, a great title could be “Easy Healthy Vegan Recipes for Beginners.” This title includes important keywords like “healthy vegan recipes” and “for beginners.”
2. Use Keywords in Pin Descriptions
The description of your pin is another place to include keywords. This is where you can explain more about the pin and why Pinterest users should check your website for more information.
Adding keywords here helps Pinterest know what your pin is about and can increase the chances of your pin showing up in search results.
3. Add Keywords to Your Profile
Your Pinterest profile is another place where you can use keywords. Make sure your profile name and bio include words that describe what your account is about.
Write a profile name that includes keywords related to your content and add a short bio with keywords that explain what you do or offer.
Here is how my Pinterest account looks as an example. You can see that I have used specific keywords in my Pinterest name like Online Business Tips and Blogging for Beginners. The same goes for my Pinterest bio.
4. Use Keywords in Board Names and Descriptions
Pinterest boards are where you organize your pins, and just like with pins, it’s important to use keywords in your board names and descriptions.
When you create a new board, think about what people might search for to find the content you’re saving. I recommend creating very specific boards per niche so that your board and content will be very organized.
For example, if you’re create a board for Home Decor, you can make several different boards under that term like “Bedroom Home Decor”, “Living Room Home Essentials” and more which you can use as your board titles!
I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.
