Do you know what these spikes are in my Google Analytics? These are the peaks of Pinterest traffic related to Halloween pins and posts that work for me year after year.
As you can see here, on this screenshot is a comparison for Halloween traffic in 2018 and then in 2019. Halloween 2021 is still quite far from the time I am writing this post, but I have no doubts in my mind that I will again get traffic spikes from Pinterest on Halloween.
And I get traffic spikes for most of the other holidays and for other seasonal content. And today I will show you in detail the new Pinterest Trends Tool that will help you get the same results with your Pinterest!
What’s trending now on Pinterest?
For lots of niches and keywords, Pinterest traffic has these seasonal spikes of traffic and if you ignore them, you are wasting about half of your efforts on this platform.
Pinterest recommends saving seasonal and holiday-related pins about 45-60 days in advance! That’s not only because Pinterest is a search engine and needs some time to index your pins and boards, and start showing them to the right audience who searched for relevant keywords.
It’s also because the Pinterest audience, in general, has a very interesting characteristic – the majority of Pinterest users are great at planning things in advance. This is why they save things to boards in the first place!
People on Pinterest start saving pins about Christmas in September and now with this Pinterest Trends tool, you can see how the number of searches with the word Christmas starts growing on Pinterest since about September and then at the end of October it really skyrockets very fast – and just to remind you, from the end of October we still have about 2 months before 25th of December!
Understanding Pinterest Trends Tools
Let’s have a look at this tool in detail now. First, you can see it still says Early Access here which is because the tool was released at the beginning of 2021, only for the United States (I mean here that only users with the US IP addresses could initially access the tool).
I can’t tell for sure if it will open in your country – I’m in Portugal and right now I am able to open the tool from my local IP address.
If the tool is not available in your country but you’d like to have a look into it, don’t quote me on giving you this free tip because I don’t know about the legal side of VPN tools in your country of residence. But there are some free tools you can use to change your IP. For example, there is a browser extension called ZenMate which has a free version.
The next thing you need to pay attention to is the moment the tool shows us only the keywords and trends based on what people are looking for in the US.
As for me, I don’t see any problem with this because we know that the majority of Pinterest audience currently is in the United States, and personally, for my business, it’s actually preferable to attract more traffic from the United States.
But I suppose some of you might have your sites in other languages and targeting local audiences, and I think for those situations it would be great if in the future Pinterest might add to this tool a filter by country.
At the bottom of the page, they have a red button “Submit feedback” – it’s a new feature and I’m sure all the suggestions we might send them here will be appreciated for improvement of the tool. So if you think something is missing for example, if you really want this tool to show search trends for your country separately, or for another language, not just for English keywords, send them your feedback. The more requests they will get for each specific feature, the more chances we have to actually see this feature implemented.
When you open the homepage of this tool you will see that it shows you these examples of keywords like zucchini recipes, soup recipes, and others.
Let’s click on Soup recipes compared to Grilled recipes and we’ll see clearly how soup recipes are getting a lot more searches starting the middle of October in then stay high during the Winter months and really low during the summer. And we can also see that grilling recipes get more queries on Pinterest in the summer and during the winter the search volume goes really low.
When we look at this scale from 0 to 100, keep in mind that it’s not the actual number of searches for this keyword on Pinterest. Let’s read what they say here in the info icon: Each data point compares the search volume of a term to all other searches during that week. The results are then indexed from 0 to 100 to compare the relative volume of each term.
So, you see what it means? It’s not the absolute numbers. The scales show how this keyword is getting higher or lower search volume compared to the rest of the searches on Pinterest during a specific week.
I also loved seeing this additional keyword research tool with related keywords.
You can add up to 4 keywords to the graph to see how much search volume each of them has compared to the others.
And then at the bottom of the page, you can see a few popular pins for these keywords.
If you click on one of the pins though you’ll get to a search page which I found odd because it’s not what you expect clicking on the popular pin image. I was expecting to see a close-up of the pin itself.
What will be trending on Pinterest in 2021?
When you use this Trends tool, you are supposed to already have some idea about the popular keywords for your niche or a specific season. If you don’t even know where to start your research, I have a Pinterest Trends Planner for you! It’s my planner that shows you which topics and even specific keywords will be trending on Pinterest every month of the year.
Pinterest Trending Tips for 2021
Remember I showed you these graphs with traffic spikes from seasonal pins?
The beauty of this is that you can get these spikes on Pinterest almost passively. You don’t need to create a lot of new seasonal content every year. All you have to do to revive your last year’s viral pins. Repin them once again about 45-60 days before the season or holiday comes.
And if you want to be even more strategic about it, create a few new pin versions for your old content. You probably heard that a few times by now about the NEW Pinterest Best practices and that Pinterest favors fresh content now. You can watch my video about that here:
So technically, your new pins for old posts will also be considered as fresh content on Pinterest. And if you are looking for a more in-depth understanding of how to create viral spikes of traffic on Pinterest, how to keep getting tons of traffic throughout the entire years, it’s time for you to join my signature program Pinterest SEO Traffic Secrets – it’s the most up to date course on the market. I update it literally within weeks or sometimes even days after anything significant changes on Pinterest. And all my students get direct access to me and my expertise, in the student-only private Facebook group for support.
Pinterest Trends Tool for Ads Campaigns
You can certainly use this Pinterest trends tool for driving more organic free traffic from Pinterest. But you can also use this tool when you are planning your advertising campaigns on Pinterest.
You see, even for Pinterest ad clicks, you need to know when is the best time to advertise your products or services, especially if they have any seasonal demand.
Check your main focus keywords with this tool – and you will know when you need to start advertising your products. It’s usually recommended to start Promoted pin campaigns about 2-3 weeks before the season or holiday starts because even for Promoted pins, Pinterest needs some time to understand what are the best users to show your pins to.
So, all you have to do is use this tool and plan your Pinterest ads campaigns for each month in advance.
If you are thinking now, what is she even talking about? What are Promoted pins and should I really care about them? If it’s you, then you should watch my introductory video about Pinterest ads: