How to Use Pinterest Trends to Grow Your Traffic and Business

The Pinterest algorithm is always getting updated and top trends are always changing. If you want to be successful on Pinterest and appear on the top of the Pinterest search results, then you will always have to find something new to add to your Pinterest strategy.

And just like any social media platform, you will have to catch up with the top search terms and trending content ideas on the Pinterest platform.

How, you ask? Through Pinterest Trends. If you have access to this feature on Pinterest, then I will show you how to know which content is popular on Pinterest and how to understand the top Pinterest Trends.

Do you know what these spikes are in my Google Analytics? These are the peaks of Pinterest traffic related to Halloween pins and posts that work for me year after year.

As you can see here, on this screenshot is a comparison for Halloween traffic in 2018 and then in 2019. Halloween 2021 is still quite far from the time I am writing this post, but I have no doubts in my mind that I will again get traffic spikes from Pinterest on Halloween.

And I get traffic spikes for most of the other holidays and for other seasonal content. And today I will show you in detail the new Pinterest Trends Tool that will help you get the same results with your Pinterest!

On this website, I feature a select number of partners and companies that have products that could help my audience. When you purchase something through my partner links, I might get paid for the referral at no extra cost to you. Read the full disclosure here.

https://www.youtube.com/watch?v=KmRRa2i6p9A&t=280s

Contents

What’s Trending Now on Pinterest?

For lots of niches and keywords, Pinterest traffic has these seasonal spikes of traffic and if you ignore them, you are wasting about half of your efforts on this platform.

Pinterest recommends saving seasonal and holiday-related pins about 45-60 days in advance! That’s not only because Pinterest is a search engine and needs some time to index your pins and boards and start showing them to the right audience who searched for relevant keywords in the search bar.

It’s also because the Pinterest audience, in general, has a very interesting characteristic – the majority of Pinterest users are great at planning things in advance. This is why they save things to boards in the first place!

People on Pinterest start saving pins about Christmas in September and now with this Pinterest Trends tool, you can see how the number of searches with the word Christmas starts growing on Pinterest in about September and then at the end of October it really skyrockets very fast – and just to remind you, from the end of October we still have about 2 months before 25th of December!

You can see what Pinterest predicts will be trending in a few months with this tool!

HOW TO USE PINTEREST TRENDS TOOLS

The interface I am going to show you is Pinterest’s latest Pinterest Trends Tool dashboard as of 2026.

On the top left side of your Pinterest account click the Pinterest tab, then click Pinterest Trends under the Analyze performance section. You can also go directly to the Pinterest Trends tool by visiting trends.pinterest.com.

Explore Popular Trends

When you first open the Pinterest Trends tool, you’ll see a list of popular search terms and topics. These trends are based on what Pinterest users are searching for the most. The tool shows you a graph of how often people are searching for specific terms over time.

Trends matching your pins

These are growing trends that are related to your top Pins from the last 30 days. Through this, you can identify what pins you can upload next or what similar content you have that you can post.

Here is an example. If you are someone who loves posting quotes or motivational pins, it will show you what type of quotes or keywords are trending in the platform.

how to use pinterest trends

Top Trends

This is the section where it shows more general trends with high search volume within the last 30 days. Here you can get more inspiration for future pin and content ideas.

pinterest trends

Discover Trends

Learn about what content is popular on Pinterest and when people start searching for different trends. This is a section where you can filter out the content or trends you see.

In the ‘Trend Type’ filter, you have four options:

Top Monthly
Top yearly
Growing trends
Seasonal trends

You can pick which trend type you prefer depending on your advertising campaigns or upcoming content. For example, if you’re running out of pins for your Christmas content, you can choose the filter Seasonal Trends and it will show you some trending keywords you can try.

There are also other filters to make your search more specific. You can choose the interests, specific keywords, as well as age, and gender of Pinterest users.

Search for Specific Trends

You can also search for specific keywords or topics that interest you. Here’s how to do it:

In the search bar at the top, type in a keyword or related terms you want to learn more about. For example, if you’re interested in “summer fashion,” type that in.

You can also filter the trends by country. For instance, you can check what’s trending in the United States, the UK, Canada, or other countries. This is useful if you want to target a specific market for your business.

View the Trend Data: Once you search, you’ll see a graph under “Interest over time” that shows how often people have been searching for that term over time. You can see whether it’s becoming more or less popular.

Related Trends: Pinterest recommends related keywords to the graph to compare trends. This can give you more ideas on what to create with the keyword you initially searched.

Popular Pins: You can browse popular Pins based on your keywords. Through here, you can find pin design inspiration and take note of how the trending pins look design wise so you can incorporate it to your pins as well.

pinterest trends

WHAT WILL BE THE TOP PINTEREST TRENDS IN 2026?

When you use this Trends tool, you are supposed to already have some idea about the popular keywords for your niche or a specific season. If you don’t even know where to start your research, I have a Pinterest Trends Planner for you! It’s my planner that shows you which topics and even specific keywords will be trending on Pinterest every month of the year.

NEW PINTEREST TRENDS TIPS FOR BUSINESS THIS 2026

Remember I showed you these graphs with traffic spikes from seasonal pins?

The beauty of this is that you can get these spikes on Pinterest almost passively. You don’t need to create a lot of new seasonal content every year. All you have to do to revive your last year’s viral pins. Repin them once again about 45-60 days before the season or holiday comes.

And if you want to be even more strategic about it, create a few new pin versions for your old content. You probably heard that a few times by now about the NEW Pinterest Best practices and that Pinterest favors fresh Pinterest content now. You can watch my video about that here:

So technically, your new pins for old posts will also be considered as fresh content on Pinterest. And if you are looking for a more in-depth understanding of how to create viral spikes of traffic on Pinterest, how to keep getting tons of traffic throughout the entire years, it’s time for you to join my signature program Pinterest SEO Traffic Secrets – it’s the most up to date course on the market. I update it literally within weeks or sometimes even days after anything significant changes on Pinterest. And all my students get direct access to me and my expertise, in the student-only private Facebook group for support.

How To Use Pinterest Trends To Grow Your Traffic

Now that we’ve talked about the technicalities, how do you actually use the Trends feature to grow your traffic and business? Well, first of all, you have to make or convert your Pinterest personal account to a Pinterest business account. This is because you will only have access to your analytics, trend report, and engagement rate if you have a business account.

Now that you’ve made your business account, what’s next?

Look at current trends

There are several ways how you can look at the trends on Pinterest. You can go to their Discovery page or look at hashtags and related terms. Pinterest also has a Today tab for you to look at today’s inspiration. You will have to choose topics that are rising in popularity or repins, then you are good to go.

Not-yet-trending topics are good to touch on as long as it is seasonal content since they can get viral in a few months.

Create high quality pins

Pinterest’s users go to their website to see what’s going to inspire them. This could be in the form of beautiful images such as wallpapers, gift inspirations, infographics, and more. The most important thing you should take note is to publish pins that are high quality, pleasing to the eyes, and click worthy.

I mean, who would click on an ugly image, right? If you need help in making pins, Canva can help you create beautiful images for free with tons of ready-made templates.

Upload on the best times

You should upload your pins at times when most of your follower are online. For my content, the best time to pin is 9-10 pm EST and on weekends I get higher engagements and traffic.

The best way for you to know your best time is to look at your analytics and check which time your engagement is the highest.

Add keywords

Lastly, adding keywords to your pins and profile isn’t something you want to skip. If you haven’t optimized your Pinterest bio and board descriptions with keywords related to your niche, then you should start now.

The same goes when you are uploading pins. Make sure you add relevant keywords and hashtags so that your content will appear to your target audience.

PINTEREST TRENDS TOOL FOR ADS CAMPAIGNS AND MARKETING

You can certainly use this Pinterest trends tool for driving more organic free traffic from Pinterest. But you can also use this feature when you are planning your advertising campaigns on Pinterest.

You see, even for Pinterest ad clicks, you need to know when is the best time to advertise your products or services, especially if they have any seasonal demand.

Check your main focus keywords with this feature– and you will know when you need to start advertising your products. It’s usually recommended to start Promoted pin campaigns about 2-3 weeks before the season or holiday starts because even for Promoted pins, Pinterest needs some time to understand what are the best users to show your pins to.

So, all you have to do is use this feature and plan your Pinterest ads campaigns for each month in advance.

If you are thinking now, what is she even talking about? What are Promoted pins and should I really care about them? If it’s you, then you should watch my introductory video about Pinterest ads:

Anastasia Blogger

I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.

Pinterest Trends 2026 – Review of a NEW Pinterest Keyword Research Tool