To advertise on Pinterest:
1. Create a Pinterest business account; set up an ad campaign.
2. Choose your target audience, budget, and ad placement.
3. Create visually appealing pins with strong descriptions and calls to action.
4. Monitor and adjust your campaign regularly to maximize effectiveness.
Keep reading to learn more!
7 Quick Steps to Advertise on Pinterest: A Guide to Pinterest advertising
Are you a new Pinterest advertiser or a business owner who wants to start promoting your products or services on Pinterest at low cost? If so, here is all you need to know about Pinterest advertising and why I prefer it from other social media advertising methods:
Steps to advertise on Pinterest:
1. Set up a business account or if you have a personal account, convert it to a business account: Go to business.pinterest.com and create a business account.
2. Choose your target audience: Define your target audience based on factors such as location, gender, age, interests, etc.
3. Create your campaign: Go to the ads manager and select “create campaign.” Choose your objective, target audience, budget, and ad placement.
4. Design your ad: Create visually appealing pins with strong descriptions and calls to action.
5. Launch your campaign: Review and launch your campaign. Pinterest will review it and approve it within a few hours.
6. Monitor your campaign: Check your campaign’s performance regularly and adjust as needed to maximize its effectiveness.
7. Track and analyze results: Use the ads manager to track metrics such as impressions, clicks, conversions, and cost per action. This data will help you optimize your campaign and make informed decisions.
Set Up a Pinterest Business Account For Your Ads
Advertising on Pinterest can be an effective way to reach your target audience and achieve your marketing goals. But to get started, you first need to set up a Pinterest business account.
1. Go to business.pinterest.com and click on “sign up.”
2. Enter your business information, including your name, website, and location.
3. Verify your website and make sure you also installed Google Analytics on your site to track your Pinterest traffic better and compare it to other traffic sources.
4. Set up your profile by adding a profile picture and description.
5. Start creating boards and pins to showcase your products or services.
Expert tip: Make sure your profile and boards accurately represent your business and are visually appealing to attract more followers and drive more engagement.
With a Pinterest business account, you’ll be able to create and run ad campaigns that reach your target audience and achieve your marketing goals. So set up your Pinterest page today and take advantage of the powerful advertising opportunities that Pinterest has to offer! Keep reading for more tips!
Choose Your Target Pinterest Audience
Choosing the right target audience is crucial for the success of your Pinterest advertising campaign. By understanding your audience’s demographics, interests, and behaviors, you can ensure that your ads reach the right people and drive results.
Here are some expert tips to help you choose your target audience on Pinterest:
1. Identify your ideal customer: Who is most likely to purchase your product or service? What are their age, gender, location, and interests?
2. Use Audience Insights: Take advantage of Pinterest’s Audience Insights to gain valuable information about your target audience’s behavior on the platform.
3. Consider customer personas: Create customer personas based on your ideal customers to better understand their needs and preferences.
4. Use relevant keywords: Target your audience by using keywords related to your product or service in your pins and boards.
5. Segment your audience: Divide your target audience into smaller groups based on specific characteristics such as location, interests, or behaviors.
Create Your Pinterest Ads Campaign
Grow your audience on Pinterest with ads. Follow these expert tips for a successful advertising campaign:
1. Define your target audience: Determine who you want to reach and tailor your campaign accordingly.
2. Set your budget: Decide how much you’re willing to spend on your campaign and allocate your budget wisely.
3. Create visually appealing pins: Pinterest is a visual platform, so make sure your pins are eye-catching and engaging.
4. Write compelling descriptions: Include a strong call to action and make sure your description accurately reflects the content of your pin.
5. Choose the right objective: Select the objective that aligns with your goals for the campaign, such as website traffic or conversions.
6. Monitor your campaign regularly: Keep an eye on your campaign’s performance and make adjustments as needed to maximize its effectiveness.
7. Analyze your results: Use the insights from your campaign to inform future advertising efforts and refine your approach.
Designing Your Ad on Pinterest: Creating Visually Stunning Pins with Effective Descriptions and Calls to Action
When it comes to designing your ad on Pinterest, the key is to create visually appealing pins that grab the attention of Pinterest users. Here are a few expert tips to keep in mind:
1. Use eye-catching visuals: Pinterest is all about visuals, so make sure your pins are wow and are relevant to your target audience. If you also rely on search engines, having eye catching visuals is also a great method to gain clicks.
2. Write strong descriptions: Use descriptive, keyword-rich text that accurately describes what your ad is offering.
3. Include a call to action: Encourage users to take action by including a clear and concise call to action in your ad description.
4. Make it dynamic: Keep your pins dynamic and up-to-date to keep users interested and engaged.
Different Pinterest Ad Types
Pinterest ads are great and effective for businesses especially because they have Pinterest ad types to cater different branding and ad needs. If you are just getting started with Pinterest ads, here are effective Pinterest ads examples and various ways to promote your pins:
- Standard Image Ads: If you want to create an ad quickly as if you are just publishing a pin on your Pinterest account, then standard image ads are just that – image pins. Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels for standard image ads.
- Standard Video Ads: Standard video ads are basically image ads but in video form. Video content on Pinterest do well and is a successful Pinterest strategy since videos can easily catch the attention of users and will make them stay if your video is entertaning enough.
- Carousel Ads: Carousel ads are great Pinterest content since it can also intice curiosity from Pinterest users. Carousel ads are multiple images in a post for Pinterest users to swipe through. It is another great way of storytelling if you do not prefer video pins.
- Shopping Ads: Shopping ads are almost the same as standard image ads in terms of specs and look, but the difference with this one is that shopping ads feature one image at a time and it allows people to purchase products directly on Pinterest.
- Collection Ads: Collections ads are also multi-image pins that appear as one main image above three smaller images, in feeds on mobile devices.
Launch Your Ads Campaign: Unlock the Power of Pinterest Advertising in Just a Few Hours
It’s time to bring your Pinterest advertising vision to life! To launch your campaign, simply review and submit it through the ads manager. Pinterest will then review and approve it within a few hours.
Pro tip: ensure your ad is visually appealing and has a strong description and call to action to maximize its impact.
With your campaign live, sit back and watch your target audience engage with your content.
To enhance your results, monitor your campaign regularly and make adjustments as needed. This depth of knowledge and hands-on experience makes you an expert in Pinterest advertising and will help you achieve your advertising goals in no time. So go ahead, launch your campaign, and start seeing results today!
Monitor Your Campaign: Check Your Campaign’s Performance Regularly and Adjust as Needed to Maximize Effectiveness
Monitoring your Pinterest ad campaign is crucial to its success. Check your campaign’s performance regularly and adjust as needed to optimize its effectiveness. Here are some expert tips to make the most of your campaign monitoring:
1. Set clear goals: Determine what you want to achieve with your campaign and track the metrics that matter most.
2. Regularly review your data: Use the ads manager to review impressions, clicks, conversions, and cost per action.
3. Make data-driven decisions: Use the data to make informed decisions about your campaign, such as adjusting your target audience, budget, and ad placement.
4. Test and iterate: Try new strategies and adjust as needed to see what works best.
5. Stay up-to-date: Stay informed about the latest trends and best practices in advertising on Pinterest.
Track and Analyze Pinterest Ad Results: Use the Pinterest Ads Manager to Track Crucial Metrics
Tracking and analyzing your advertising results on Pinterest is crucial to the success of your campaigns. With the ads manager, you can easily monitor key metrics such as impressions, clicks, conversions, and cost per action. These metrics provide valuable insights into the performance of your ads, allowing you to make informed decisions to optimize and improve them.
1. Set clear goals for your campaign and track progress towards those goals by monitoring relevant metrics.
2. Regularly adjust your campaign based on the insights you gain from tracking your metrics. this will help you get the best return on investment for your advertising spend.
3. Experiment with different strategies and test new ideas to see what works best for your target audience. This will keep your campaigns fresh and engaging.
By using these expert and pro tips, you can effectively track and analyze your advertising results on Pinterest, leading to improved performance and better outcomes for your campaigns. Get started now and take your advertising to the next level!
Pros and Cons of Advertising on Pinterest
I personally prefer advertising on Pinterest because of the ad spend and its many benefits, but just like any other platform, there are its pros and cons.
• Pinterest is a great platform for visual advertising, allowing you to create eye-catching visuals that will draw attention and engage potential customers and gain brand awareness quickly.
• You can target specific audiences with your ads, ensuring that they are seen by the right people.
• Ads on Pinterest are relatively inexpensive compared to other social media platforms, making it an attractive option for businesses of all sizes.
• The analytics tools available on Pinterest make it easy to track the performance of your campaigns and adjust them accordingly.
- There are different ad groups on Pinterest. According to Pinterest, ad groups are the mid-level between campaigns and ads in the campaign structure.
- You can be sure that your ads will be seen on Pinterest users’ home feeds at a low cost.
• It can be difficult to stand out from the competition as there is a lot of content already posted on Pinterest.
• There is no guarantee that your ad will reach its intended audience or generate any sales or leads.
• Ads may not appear in search results if they don’t meet certain criteria set by Pinterest’s algorithm.
• It can take some time and effort to learn how to use the various features available on Pinterest for advertising purposes.
More Pro Tips For Advertising on Pinterest
Understand the tool. Don’t undervalue the time and effort needed to create successful campaigns. Pros likely have a better grasp of how to use Pinterest’s features and analytics tools for maximum ad campaign success. They will also be more aware of any platform changes or updates that could affect their ads’ performance.
Are Pinterest Ads Worth It?
As you can see from my points above, there are way more pros than cons when you want to use Pinterest Ads. And if you have tried advertising or boosting ads on different social media platforms, I am sure that you would agree that the audience targetting is not always accurate since other platforms show your ad to random people that can even damage your brand more.
Aside from this, the Pinterest advertising cost is definitely cheaper without damaging the effectivity of your ad. Personally, if you have a few dollars (or even pennies) to spend for ads on Pinterest, then I would encourage you to go for it!
Remember These 5 Key Factors When Advertising on Pinterest
1. Target audience: Who is your target audience and what type of content do they engage with? knowing who you are targeting will help you create the most effective ads for them.
2. Budget: How much money can you afford to spend on Pinterest advertising? This will determine how many ads you can run, as well as the types of ad formats available to you.
3. Ad format: What type of ad format should you use? There are several different options available, such as promoted pins, carousel ads, video ads, and more. Consider which one would be best suited for your goals and budget.
4. Timing: When should your ads be displayed? You may want to consider running them during peak times when users are most likely to see them or at specific times that align with a particular campaign or event that’s happening in real life (e.g., holidays).
5. Measurement & Optimization: How will you measure the success of your campaigns and optimize accordingly? Make sure that whatever metrics or KPIs (key performance indicators) you choose make sense for your business objectives so that you can track progress over time and adjust strategies if needed.
Experts stress the importance of targeting the right audience with relevant content, and optimizing campaigns for maximum results. Plus, don’t forget to implement strategies that measure success and optimize campaigns over time for optimal ROI (return on investment).
Pinterest Advertising Rules
Knowing the Pinterest Advertising best practices and rules are cruical to your Pinterest advertising strategy so your efforts won’t go to waste, and more importantly, you will avoid your account from getting suspended. With that said, if you are planning on running Pinterest ads, here are some do’s and dont’s to take note of:
- You can’t use pins to promote that are saved to secret boards
- You can’t promote pins from another profile
- Pins without destination links can’t be promoted
- You cannot use link shorteners for the destination URL
- Use Google UTM builder to create a different URL from your organic pin URL or if you want to shorten the link of the destination URL.
- You must not use third-party GIFs or videos
- Make sure the images or content you are using are yours or are royalty free
Final Expert Tips to Keep in Mind to Drive Traffic to Your Campaign
Advertising on Pinterest can be an effective way to reach new audiences and build relationships with potential customers. To succeed on the platform, it’s important to have a strong presence, a well-planned content strategy, and a focus on creating high-quality visuals that appeal to your target audience.
Utilizing the right visuals, keywords, and Pinterest ads can help increase visibility: while leveraging influencers and monitoring analytics can give you a competitive edge. It is important to choose the right type of ad, set a budget and decide on the duration of each campaign, and monitor performance metrics such as impressions, clicks, conversions, and engagement rates.
Remember to continually evaluate and adjust your strategies to ensure that your campaigns are performing at their best and delivering the desired results. Track the performance of campaigns with analytics and experiment with promoted pins, shopping ads, and video ads.
By following these tips and tricks, businesses can successfully reach their target audience on Pinterest and achieve their advertising goals.
I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.