In this post, you will learn how to grow free traffic to your site from Idea pins – I’ll show you a way to add links to Idea pins, as well as how to add affiliate links to Pinterest Idea pins.
Note: According to Pinterest, Idea pins are still available on most accounts at the moment but Pinterest made an announcement that Idea pins will be removed from the platform. However, Idea Pins that are already published will be turned into video pins. You can read more info here.
Keep in mind that Idea pins are currently still available on many accounts but Pinterest announced that Idea pins will be removed from the platform and old Idea pins will be transformed into video pins.
I am a huge advocate of using and taking advantage of new features that Pinterest constantly releases. Why? it’s because Pinterest will definitely boost those pins or content that uses their new features so people can be aware of it more. And what is one Pinterest feature that I recommend you do not ignore? They are Idea Pins!
Now, as a business owner or creator, you may ask yourself if idea pins are genuinely beneficial for your Pinterest marketing strategy. Idea pins definitely can help you grow your followers because on the last slide Pinterest always shows users the big red Follow button.
But can these pins even link to your website like a regular pin?
In this post, I will tell you if you can add a link to an idea pin and what is an idea pin generally.
Can You Add a Link to a Pinterest Idea Pin?
The short answer to this is YES, since May 2023 all Pinterest accounts can add links to Idea pins.
In this update, Pinterest also added to the flow of Idea pin creation two other features that were previously only available for image and video pins:
- Description field up to 500 characters
- Scheduling up to a month in advance.
You can also add links to Idea pins through a sticker on mobile devices (links there can go only to products and affiliate products).
What Is An Idea Pin?
If you’re not aware of what an Idea Pin is, you will be able to easily distinguish it from standard pins and video pins once you see it on your home feed. Basically, Idea Pins give people more ways to share inspiration with up to 20 pages of videos, images, and text.
So, it’s like a carousel or slide of various images and videos in one pin. These Idea Pins will have shoppable tags or show similar items that you can use to shop for products. So, if your audience on Pinterest is mainly there to do some shopping and you have idea pins with product tags on, then this is a great way to increase your account engagement and make passive income faster!
Pinners on Pinterest are mainly there to gather information and are on a buying mindset, anyways.
According to the official Pinterest page, you can use Idea Pins to:
- Create a step-by-step guide, project, or recipe
- Upload multiple short videos with additional descriptive text or text overlay
- Customize the colors and fonts in your Pin
- Improve your targeting with topic tagging
- Curate a collection of products
- Tell a story in a new way
How To Create Idea Pins On Pinterest
Idea pins are one way of increasing your growth on the platform and catching up with the Pinterest algorithm. In this process, I will guide you on how you can create Idea Pins using Pinterest’s mobile app. This is because you can only tag products or product stickers on your pins through the mobile app. Keep in mind that you must update the app to its latest version to access the new features of Idea Pins.
- Open the Pinterest app on your device and log into your Pinterest account.
- Tap the plus icon at the bottom of the screen.
- Tap Idea Pin.
- Tap the camera button to record up to 60 seconds of video or select 1 or more photos or videos from your device.
- Tap Next.
- You can then start designing your content with texts, audio, filters, and more.
- To add a product link or tag right on the pin, click Stickers, then the “product” sticker. You can tag up to five shoppable products per page (with a limit of 20 products per Pin).
- Click Next, then add your Pin title, details, and related topics.
- Pick a board and click Publish.
For your product stickers or links, you can either choose from your Product pins or directly use a link redirecting to your product page or a retailer site.
A pro tip for you:
When you create Idea pins, make sure to add a short video (not an image) as the first slide, this way your Idea pin will have a more dynamic format in the user’s feed.
Did you find this post useful? Would you like to get back to it later? Save THIS PIN below to your Pinterest Marketing board!
I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.