Have you finally made the decision to leave your full-time corporate job and start your own online business? If you’re here, then you are probably looking for ways to make money working from home, maybe even while wearing your pajamas. Working from home is a great way to manage your time, spend more time with your family, and avoid the morning commute – all while learning new skills and making money!
And one of the jobs I highly recommend for you is becoming a Pinterest Virtual Assistant or Pinterest Manager! Having a Pinterest VA business is perfect for stay-at-home moms who need to earn a full-time income while taking care of their family!
And yes, being a Pinterest Virtual Assistant can become your main source of income, be it a side hustle or a full-time job.
If this sounds like your goal, then you have come to the right place. In this post, I will guide you on what a Pinterest Virtual Assistant does, and how to become a Pinterest VA today without needing any experience!
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What Does a Pinterest VA Do?
You might be wondering what Pinterest services you will provide. As a Pinterest VA, you will handle all aspects of your clients’ Pinterest accounts. This includes mastering the Pinterest platform, creating Pinterest accounts, developing Pinterest marketing strategies, managing affiliate links, and more. As a Pinterest expert, your goal is to deliver results that will meet your potential clients’ goals such as increased page views, growing Pinterest presence, and brand awareness.
Big and small businesses are now going on Pinterest to grow their online presence this is why Pinterest management services are high demand.
Here are some more common best practices and Pinterest VA services to take note of:
Creating and Managing a Pinterest Business Account
The first thing to prioritize is making your clients’ Pinterest accounts into Pinterest business accounts or converting them to one. Online business owners will make use of Pinterest business accounts since it offer more features than personal ones, including analytics and audience data.
Creating or converting to a business account also enables Rich Pins, which provides additional information about blog posts or websites – a great Pinterest strategy to add. For example, product pins can include pricing and specs, and recipe pins can list ingredients, enhancing SEO with more keywords.
Doing Keyword Research and SEO-Friendly Content
A Pinterest VA must use SEO-friendly descriptions and titles on pins. This may sound daunting, but there are many free online tools available to assist. SEO involves using keywords that help rank on specific topics. For instance, in the recipe niche, keywords might include “healthy recipes” or “weight loss recipes.”
Creating Pinterest Boards
As a Pinterest VA, you’ll organize your clients’ pins by topic or niche using SEO-friendly keywords in board titles and descriptions. For example, under recipes, you could have boards like “Keto Recipes,” “Vegetarian Recipes,” and “Low Carb Recipes.” Joining group boards can also help gain followers and repins, especially when starting from scratch.
Creating and Designing Pins
A Pinterest VA should have an eye for design, but you do not need to be a Photoshop expert. You just need to know what types of images and Pin designs attract Pinterest users. Canva, a free online design tool, offers ready-made Pinterest pin templates that you can use.
Scheduling and Posting Pins
You’ll also handle posting and scheduling pins. First, identify the best times to post when users are most active. Generally, the best times are between 8 pm and 11 pm and between 2 am and 4 am. Once you know the best time slots, schedule the pins.
While you can post manually, it’s time-consuming, especially with multiple accounts. Pinterest’s scheduling tool lets you schedule pins up to two weeks in advance. For more extensive scheduling, consider Tailwind, which offers no pin limits and recommends the best time slots.
Tracking Pinterest Analytics
A Pinterest VA tracks metrics from Pinterest and Google to determine marketing performance. You’ll need to know your client’s goals, such as driving traffic to their site, gaining email subscriptions, or selling a course. With a business account, all this can be tracked and analyzed.
What is Pinterest?
Before you start looking for Pinterest Virtual Assistant jobs, you need to understand Pinterest. Many think of Pinterest as a platform for pretty pictures and quotes. While that’s true, there’s much more to it.
Did you know I’ve successfully built my online business using Pinterest? Most of my blog traffic and course enrollments come from Pinterest.
In essence, Pinterest is a tool for discovering new and inspirational content, often used by people ready to make purchases. Users search for recipes, DIY projects, home decor ideas, and more. Think of it as a visual Google. You can find everything from infographics to wallpapers on Pinterest.
Like Google, Pinterest aims to answer questions. The best part is you can promote yourself and your services for free!
All you need is to create engaging pins, and use relevant keywords in your titles and descriptions, and you’re set.
Whether you’re an online business selling products, a life coach offering services, a blogger, or an entrepreneur, Pinterest is an excellent platform for promotion.
If you are a beginner on Pinterest and you want to know how the platform’s algorithm works and some helpful beginner tips, then you can join my Pinterest Masterclass for free!
Pinterest Virtual Assistant Salary
The salary for Pinterest VA varies based on experience. Beginners might start at $15 to $20 an hour, while those with more experience can charge $75 to $100 per hour. According to Glassdoor, the estimated total pay for a Pinterest VA/manager is $145,768 per year.
Even if you have no experience, you can start by creating your own account and growing it. Follow the tips mentioned here and you could become a Pinterest VA in 2 to 4 months.
For additional income, consider offering add-on services like writing roundup posts, creating pins, or shooting photos.
How to Become a Successful Pinterest VA
Learning to use Pinterest to make money and increase your presence isn’t complicated. You don’t need a degree or years of experience. Follow the strategies mentioned and research the platform to become a successful Pinterest VA.
Here are some more tips:
Know Your Clients’ Marketing Objectives
It is important to ask your clients about their business goals for their Pinterest account. Learn about Pinterest marketing and creating engaging pins that align with these goals.
Learn to Read Insights and Analytics
Understanding Pinterest insights and analytics is crucial. Study clicks, engagement rates, trending pins, and algorithm updates. This knowledge will help you adjust your strategies.
Access Pinterest Marketing Tools
As a Pinterest VA, you need access to top marketing tools. Tailwind is essential for scheduling and organizing pins, making your job easier.
Keyword Research
Treat Pinterest as a visual search engine. Do keyword research and use SEO-rich keywords in pin titles and descriptions to reach your target audience without paid ads.
By following these tips and continuously learning about Pinterest, you can become a successful Pinterest VA and help your clients achieve their goals.
Pinterest Virtual Assistant Business Checklist
Considering becoming a Pinterest VA? Here’s a straightforward guide to get you started:
1. Learn Pinterest Marketing
Everyone starts somewhere. As a Pinterest VA, you need to study Pinterest. Stay updated with the latest trends, updates, and what types of pins perform best. Tall, vertical pins with high-quality, bright images and bold fonts usually perform well. Learn how to use the right keywords to rank higher in Pinterest’s search results.
If you want a more in-depth introduction to Pinterest and some exclusive secrets on how to become successful on the platform, then do check out my Pinterest SEO Traffic Secrets Course.
2. Learn About Tailwind
Tailwind is an authorized Pinterest scheduler that’s very handy. It helps with bulk scheduling and analyzing performance. It also recommends the best times to schedule pins, saving you time and effort, allowing you to manage more clients.
3. Stay Updated With Seasonal Trends
Like a social media manager, stay updated with the latest trends and content on Pinterest. Seasonal content does well because people are always searching for holiday-related ideas. Use the right keywords and schedule pins early to gain traction.
4. Create a Pinterest Portfolio
If you’re just starting and need your first client, create a Pinterest business account and grow it. Track your analytics and stay consistent with pinning schedules. This will help you attract potential clients.
5. Analyze Your Competition
Study your competition to see what strategies they use and whether they’re effective for you or not. Take notes on what works and avoid what does not. Look at how they present their services, create portfolios, and price their services.
6. Market Yourself as a Pinterest Virtual Assistant
To attract more clients, market yourself on Pinterest. Create pins promoting your services. Business owners do search for Pinterest VAs on Pinterest. You can also create a blog or landing page with your details, experience, contact information, and rates.
7. Choose a Niche
Having a niche can help you find clients more easily. You might focus on helping bloggers, entrepreneurs, or online coaches. On the other hand, you could diversify your niche by not choosing any specific niche and work with a variety of clients.
Where to Find Pinterest Virtual Assistant Jobs and Get New Clients
Now that you know the basics of becoming a Pinterest VA and have several management tips, it’s time to find your first job and clients. Here are five top places to start your search:
Facebook Groups
Facebook groups are excellent for marketing yourself as a Pinterest VA and connecting with potential clients and industry peers. Look for groups specifically aimed at Virtual Assistants and Pinterest VAs. Depending on the group’s rules, you can either post about your services or respond to posts from people looking for Pinterest Virtual Assistants.
Pinterest itself is a great place to search for Pinterest VA jobs. Showcase your skills by designing eye-catching pins that promotes your services. After setting up your Pinterest profile, create an infographic pin, a click-worthy pin that directs to your landing page, or a blog post pin explaining why businesses should hire Pinterest VA.
Freelancer Platforms
Freelancing websites like Fiverr and Upwork are great for finding clients. These platforms allow you to create a profile, list your skills, and set your rates. An added benefit is that potential clients can reach out to you directly, which will save you time from actively looking for clients.
Create a Blog or Landing Page
For a more professional approach, consider creating your own website with a landing page. The landing page should market your services and rates effectively. If you enjoy writing and have some free time, starting a blog focused on Pinterest marketing can be a good niche to start on. This blog can be added to your portfolio, showcasing your expertise to potential clients.
Other Social Media Platforms
If you have a big enough following on platforms like Instagram, post stories or updates about your search for clients. For example, I use YouTube to demonstrate my Pinterest marketing expertise, which often leads to questions from people needing help with their accounts. Promoting your services on social media can extend your reach, as friends and family can share your posts, increasing your visibility.
I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.
