Blogging can be a rewarding hobby or business (trust me, I know), but there may come a time when selling your blog is the best decision for you. Some factors could be that you have finally outgrown your blog, you do not have the time to write anymore, you need a break, or you want to pursue new opportunities. And no, you should not feel bad about selling your blog because you can still get something from doing it!
With that said, how and where should you sell your blog? In this post, I will tell you all about the benefits of selling your blog, what you need to do before selling your blog, where to sell your blog, and so much more!
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Why You Should Sell Your Blog
Yes, selling your blog can be quite scary. I mean, it is a very big decision especially if that is your first blog and you have had it for years already. But selling your blog can be a good idea for many reasons. But if you are still on the fence and you want more reasons to convince you to sell your personal blog, then I have here a list of why selling can be a good thing. But remember, at the end of the day, the choice is always up to you 🙂
1. Extra Money
If you actually dedicated a lot of time and effort into building your blog, then selling it can allow you to cash in on all that hard work. The money you earn from selling your blog can be used for other projects, investments, or even a well-deserved vacation!
If your blog is doing well and generating good traffic and revenue, then now is the perfect time to sell if you want to make good money
2. New Projects
If you have a new project or business that you want to explore and focus on, then selling your blog can free up your time and energy for those new projects especially if it needs your 100% attention. And again, selling your blog is also a great way to help fund your new project!
3. Potential Buyers
If your blog has a strong following and steady income, it can attract serious buyers. New blog owners or business owners looking to enter your niche or expand their online presence might be willing to pay a good price for your blog. This can lead to a smooth and profitable sale.
Preparing Your Blog for Sale
Once you have made up your mind and you are ready to sell your blog, then it is now time for you to start prepping your blog for selling! A well-prepared successful blog attracts more buyers and you can sell for a higher price! With that in mind, here are the steps on you can prepare your blog before selling it:
1. Clean Up Your Blog
The first step is to make sure your blog is presentable by cleaning up and updating old content and blog posts. Make sure to fix any broken links, improve SEO (Search Engine Optimization), and make sure the blog interface is modern and user-friendly.
2. Gather Analytics
Potential buyers will want to see data and analytics on your blog’s performance. For this, you can use tools like Google Analytics to gather data on traffic, user behavior, and demographics. It is important to be transparent and provide accurate information.
3. Financial Records
It is also helpful to provide detailed financial records showing your blog’s revenue and expenses. Include information on all income sources, such as advertising, affiliate marketing, and product sales if applicable.
4. Legal and Ownership Details
Make sure that all legal aspects when it comes to your blog are in order. Prove that you have clear ownership of all content and address any legal issues. Having proper documentation can smooth the blog sales process.
5. Highlight Growth Potential
Buyers are interested in the future potential of your blog. Highlight areas where the blog can grow, such as unused keywords, new content opportunities, or additional revenue streams.
Where to Sell Your Blog
Now that you have prepared your blog, you can now start selling it! But where exactly do you sell websites or blogs? Knowing where to list your blog is important to finding the right buyer and getting a fair price. With that said, here is a list of blog selling platforms you can check out:
1. Flippa
Flippa is one of the most well-known marketplaces for buying and selling websites, including blogs. The platform has expert advisors ready at your service who always get the deals done – they power over 12,000 deals annually!
Through Flippa, you will also gain access to the world’s largest marketplace of digital assets and a network of over 600,000 buyers & investors. You can also list your blog for auction which can potentially drive up the price for your blog!
Flippa’s interface is also very straightforward so you can be confident that you can easily list your blog on their platform.
I personally recommend Flippa and this should definitely be your first choice 🙂
Visit Flippa here.
2. Empire Flippers
Empire Flippers is another popular marketplace that also lists websites and blogs. They only list websites and blogs that meet their quality standards.
The platform publishes new businesses for sale on their marketplace every Monday and claims their users have bought and sold over $450+ million worth of online businesses.
And since they have quite high standards, you can confidently list your blog for higher prices due to their reputation!
Visit Empire Flippers here.
3. Niche Investor
Niche Investor is a smaller marketplace of quality, established niche sites, blogs, and online businesses for sale. Their website is very direct to the point and easy to navigate.
They also provide tools that will guide you on how you can successfully sell your website or blog!
Visit Niche Investor here.
4. FE International
FE International specializes in selling high-quality online businesses, including websites and blogs. They offer a personalized service to help you through every step of the sale.
They also have a free evaluation of your blog so you can determine if selling right now aligns with your goals – based on the feedback you receive.
Visit FE International here.
5. Social Media Platforms
One of the best ways and definitely the easiest way to sell your website is by posting it on your social media platforms or joining forums or Facebook groups that buy and sell blogs and websites.
With this, you will be able to present your website the way you want it to without any restrictions. And your blog sale will be 100% yours only!
How much can you sell your blog?
Now that you have chosen a great place to sell your blog, it is now time to make sure you have a profitable blog and determine your blog’s value. How much is your blog worth?
Blogs in high-demand niches with strong performance can be listed for a good price. Also, blogs who get a good amount of traffic can attract more buyers. But with that said, I have here some factors to consider when coming up for a price for your blog:
1. Traffic
The number of visitors your blog receives is a primary indicator of your blog’s value. Use tools like Google Analytics to track your blog’s traffic over time. Consider metrics such as unique visitors, page views, and average session duration. Again, the bigger the traffic, the more expensive your blog is.
2. Revenue
Calculate your blog’s monthly and annual revenue. This includes all income sources and valuable assets such as advertising, affiliate marketing, sponsored posts, and product sales. Consistent revenue streams do make your blog more attractive to prospective buyers.
3. Niche and Content Quality
Blogs in high-demand niches or those with evergreen content are more valuable since they can easily get more web visitors. These are usually lifestyle, tech, and food blogs. This is a good time to look at the quality and uniqueness of your content. Also, well-written, informative, and engaging content adds value and interest to the eyes of the buyer.
5. Domain Authority
Domain Authority (DA) is a measure of your blog’s influence and ranking potential. Use tools like Moz or Ahrefs to check your blog’s DA. A higher DA means that your blog has better performance for search engines which will increase the attractiveness to buyers.
How to Sell Your Blog
Now to summarize, selling your blog is not hard or impossible. And if you feel like today is the right time to sell your blog, then do so! But if you want a quick rundown on how to sell your blog, here are the steps I have provided:
1. Prepare your blog for selling
First thing to do is to prepare and clean up (if needed) your blog. Update old content, fix broken links, and make sure everything is smooth and working for potential buyers to see.
2. Pricing your blog
Before you start the selling process, it’s important to understand and know how much is your blog worth and the sale price you are planning to put it up for. You do not have to cheap yourself out – if you believe that your blog holds value, then list it for the price that makes you comfortable!
3. Choose the Right Platform to Sell Your Blog
I have given you already a list of places where you can sell your blog. Personally, I do recommend Flippa but it is still up to you to see which online marketplace works best for you and your blog.
4. Put your blog up for listing
After doing all the previous steps, it is know time to put your blog up for listing! Make sure that you present your blog in an attractive way. Here are some tips to take note of:
- Provide a detailed description of your blog, including its niche, and unique selling points. It is important to highlight what makes your blog valuable and attractive to buyers.
- Include detailed financial data showing your blog’s revenue, expenses, and profit. Transparency is key if you want to build trust with potential buyers.
- Share your blog’s traffic data, including unique visitors, page views, and any growth trends. Use charts and graphs to make the data easy to understand.
- Highlight areas where the blog can grow, such as unused keywords, future potential collaborations or sponsorships, new content opportunities, or additional revenue streams.
- Attach any supporting documents, such as Google Analytics reports, financial statements, and process documentation. Providing thorough information can help you stand out from other listings.
I’m Anastasia and I’m a full-time blogger, online entrepreneur, and Pinterest marketing strategist. I help digital entrepreneurs and bloggers drive targeted traffic from Pinterest either through my online courses or through Pinterest consultancy.
