Starting a blog can be both creatively and financially rewarding, but it can also take a lot of time and effort to get right. If you are considering making money with a blog, then one of the most important decisions you will have to make is deciding on a niche or topic for your blog. You simply can’t sit down and write randomly about what you ate for lunch or your plans for the weekend – at least, not if you intend to gain readers and page views, or monetize your content in any meaningful way. Rather, you need to put some serious thought and research into your topic selection, and focus on things to blog about.
It’s important to stress that there are lots of recurring themes for blog niche ideas and the most profitable blogging niches out there today, which can be easily found with a few well-chosen searches on your favorite search engine. But really, almost any niche, category, or interest can be turned into a popular blog topic. In fact, a blog niche idea that doesn’t appear on any major itemized niche list may in fact be the best choice for you. It simply requires commitment, passion, professionalism, and hard work, along with a bit of luck and some careful planning and forethought. As with most things in life, the more you put into your blog, the more you are likely to get out of it.
In our guide, we’ll explain a bit more in detail about why this is the case, how to choose your blog niche or topics, and provide you with 10 of the most profitable blog and high demand blog topics to consider, based on current trends and forecasts for 2022 and beyond.
Things to Consider and Research Before You Start Your Blogging Career
There are lots of steps involved in getting your blog up and running with valuable content, and marketing your blog, as discussed in our courses, YouTube videos, and other articles. However, when it comes to the fundamental decision of finding a blog niche, there are only four major categories of tasks or things to consider and research. We’re not including technical or design elements, marketing, or other content-related tasks here. Rather, we’re just looking at the steps leading up to a topic decision.
Explore Your Interests and Expertise
A common piece of advice for new bloggers looking to select a blog niche is to follow your passion, which can seem a bit ambiguous. It is important to choose a topic for your blog that you are passionate about, or at least interested in, or it can become very tedious very quickly. Our advice is to explore the intersection of your interests or expertise, hobbies, past experiences, and so on, with trending topics or what might interest others. Find a problem to solve or a unique voice to provide, and you’ll be on the right track to focusing in on a good popular blog topic.
When considering blog topics to make money, you need to give some thought to your method(s) of monetization. How are you going to turn visits to your blog and pageviews into a source of income? Popular options include advertising, affiliate or referral programs, making and selling your own products or services, and alternative support methods, such as Patreon. The reason you need to consider this in the context of blog niche ideas is that the two are inextricably linked. The most profitable blogging niches not only draw large amounts of traffic, but have one or more reliable, high-value ways of monetizing their content and converting readers into a revenue stream.
You likely will want to come up with a few blog niche ideas when you brainstorm, and then research each one. It’s vital that you spend some time doing keyword research and looking at your competition. How will you differentiate yourself? Some of the most profitable blogging niches have a lot of competition in them already, and if you don’t bring something unique to the table, you may not be successful. That’s why we stress again it is possible that an extremely niche blog, with limited competition, that otherwise doesn’t appear on our most profitable blog niche list below, may in fact be the best choice for you. Do your research!
Choose a Topic and Get Started
After all is said and done, you will eventually need to choose a niche and get started on developing a plan for your blog. This may seem obvious, but this step deserves some attention. Figure out the scope of what you intend to cover, and brainstorm important topics or areas related to your blog niche. This will help set you up to make the best choices for things like design, structure, marketing, and other steps that come later. It’s always better to have an abundance of ideas within your chosen topic, rather than have too few and end up running out of content ideas after you go live.
Most Profitable Blogging Niches for 2022
Now that we’ve outlined the process of selecting your blog niche, let’s get straight to our niche list. Below, we highlight and provide some additional detail on the most profitable blogging niches for 2022. This includes topics that are popular in 2021, and will remain popular in 2022 and beyond, as well as new and upcoming blog niches that are forecast to explode in interest and growth in the near future. As a reminder, these are high demand blog topics, and fairly broad – you can absolutely hone in on a particular blog niche within these topics that is far more specific and unique.
Lifestyle blogs are one of the broadest categories of blog that you can choose, and make almost every list of the most profitable blog niches. These can include mommy or parenting blogs, as well as multi-topic blogs that explore fashion, health and fitness, beauty and makeup, and other topics from our niche list. Lifestyle can also include topics specific to your everyday life, professional or non-blogging career, and similar, provided they have wide interest and appeal. It also pairs well with those who have extensive Instagram and/or Pinterest followings related to style, fashion, food, and life in general.
Speaking of food…that’s another popular blog topic! Naturally, food has broad appeal – everybody eats – and easily translates into the multimedia world of a blog. There are numerous monetization options depending on how you approach a food blog, and quite an extensive world of content opportunities as well. Ideas include recipe blogs, fast meals, specific health/diet-trend related blogs, ethnic or cultural food specialties, baking or savory-focused blogs, and much more.
Personal finance, being all about money, is also one of the recurring topics on most profitable niches lists. Everyone wants to know how to get more for their money, what money moves to make, and has questions and wants advice about how to manage their money. It’s a weak area for many, as K-12 and higher education don’t generally prepare people for the challenges of personal finance. This is an especially good blog niche if you have experience yourself in personal finance, financial mishaps or missteps, or formal training in finance. The potential topics within this blog niche are nearly unlimited, and it’s both evergreen and evolving, as new technologies and services innovate and change the way we earn, spend, and manage our money.
Business and Marketing
There are many professional blogs that focus on business and/or marketing, and often do so on a very narrow slice or sector of those topics. While it’s not at the top of our most profitable blogging niches list for 2022, it’s a fairly evergreen topic with a lot of potential. Depending on the approach you choose to take, you have a decently large audience built-in that will be interested in your content. Unlike some other blog niches, business and marketing also presents a wealth of opportunities for guest posting, backlinks, and deriving traffic through established industry or trade group sites, making the marketing and outreach portion of running your blog much easier.
Health and Fitness
Year after year, health and fitness remain high demand blog topics. As with several other entries on our list, there’s broad appeal, since everyone has an interest in their own health and fitness to one degree or another. Diet, nutrition, exercise routines, fitness equipment, and many more topics within this blog niche offer the potential for easy monetization, and have extremely high search interest. Just don’t tie your entire blog to a particular fad diet or fitness technique, as those things tend to come and go over a relatively short time period. Stick with a wider lens, integrate your own experiences, and capitalize on content that is compelling and actionable – losing weight, getting healthy and fit, and looking and feeling your best.
In terms of blog niche ideas, fashion is a wide-open world. It may cross over with several other topics on our niche list, but you can get extremely specific and personal in your fashion blogging. You could focus on your own sense of style, or highlight specific looks or designers. Perhaps you’re more interested in bargain fashion, and putting together the best haul for the lowest price? This category has so many potential opportunities, as well as synergies with Pinterest and YouTube content – especially if you have an existing audience for unboxing, haul videos, wardrobe or design looks, or anything of that sort. With a myriad of monetization opportunities, too, this is a great choice of blog niche, especially for newbie bloggers.
Makeup and Beauty
Makeup tutorials and beauty guides remain extremely popular across Instagram, YouTube, and other social media properties. But often, those formats are not ideal for really explaining makeup and beauty routines in detail, or highlighting the products and tools used. A longer format, or complementary format can be found in blogging. Like fashion, makeup and beauty provides lots of monetization opportunities, and works well if you have an existing brand or following on any social media platform on the topic. It’s highly visual, too, creating lots of easy photos and images to integrate in your content. This is another good blog niche for beginners, and, given the cost of makeup and beauty items, can create some of the most profitable blogs.
Personal Development and Self-Help
Dealing with personal challenges, life events, and problems has always been a popular blog niche, just as it has always been a popular topic for books and periodicals. Personal development and self-help blogs, therefore, are always a reliable choice if you’re looking to grow an audience and start making money with a blog. This is one of the easiest categories in which to differentiate yourself, and bring your personal voice and experiences to the table. Monetization is a bit more challenging than in some other blog niches, but there are still a lot of opportunities. On top of that, unlike many other entries on our most profitable blog niche list, you have the real potential to help people better themselves and improve their lives, which can be a powerful motivation and reward in and of itself.
Travel blogs remain very popular, though have slid down in the rankings somewhat. However, travel spending and interest remains steady or even grows year after year, and there’s no shortage of people looking to plan trips, save money, see the world, and so on. Your approach and unique voice matters here, as travel blogs can be difficult to differentiate. Monetization can also be a bit more challenging. Despite those drawbacks, travel continues to be one of the high demand blog topics moving into 2022, and will likely stay there for years to come.
DIY is also a fairly large blog niche that allows you to address hobbies and personal interests, and can be easily monetized. This can include topics as diverse as DIY home improvement, all the way down to specific crafts or specialties, like knitting, scrapbooking, pottery, and more. The choices are nearly limitless, and there are ample opportunities to link with Etsy, Pinterest, and other sites. If you are an artisan and sell items that you make, this is an ideal blog niche to choose. Likewise if you are a trained expert in carpentry, plumbing, electrical, auto repair, or any of the major trade disciplines, and can bring that expertise to an approachable and informative blog.
Frequently Asked Questions (FAQs)
How do I choose a profitable blog niche?
To choose a profitable blog niche for your blog, review your interests and expertise, figure out a monetization plan, do your research on the competition, and then choose a blog niche. Develop a plan and flesh out ideas and topics within your chosen niche. Remember to keep in mind problems to solve or a unique and different perspective, and offer content to your readers that they want to read. Appeal to a broad audience!
What type of blogs make the most money?
Some of the most profitable blog niches of today are not included on our niche list, and with good reason – they are either super-saturated with many big name competitors, or are forecast to be declining in popularity. Examples include technology blogs and product review blogs. At the same time, many of the topics on our list are evergreen, and can be extremely profitable, depending on how you choose to monetize them (and the quality of your content, of course).
Is blogging still profitable in 2022?
Top bloggers can easily earn a comfortable living running their blog, in 2021, 2022, and beyond. But you can’t expect that to happen overnight, and not everyone is a success. That’s why it’s so important to take care to choose a high demand blog topic that works for you. In all cases, the actual expenses for running a blog are relatively low, so it is relatively easy to turn some kind of profit. The benchmark for profit is usually at $500-$1,000, depending on your marketing and content generation costs and plans, with anything earned beyond that annually being pure profit.
We hope our profitable niches list has got your mind going and thinking about topics for your blog. Starting a blog to make money can be rewarding and profitable, but does take some hard work and discipline, too. Any of the most profitable blogging niches would be a good choice for you to consider. However, as we mentioned earlier, perhaps the most profitable blog idea that will pop for you is something that you’ve come up with on your own. You can join the pack with a high demand blog topic that fits in one of the blog niches from our guide, or forge your own path. Just be sure you do your research, know your audience, and keep your passion, focus, and commitment. In no time, you’ll have a blog up and running that will make you proud, and might even start making you a profit. Good luck!